Two prime players in the marine and outdoors promotions markets have announced the merging of their businesses, effective immediately. Both based in Gurnee, Illinois, The Jerry Martin Company has joined forces with Martin Flory Group. The resulting "new" company becomes the world’s largest public relations agency specializing in the marine and outdoors industries.

Laura Martin, president and owner of Martin Flory Group, and Jerry Martin, head of Jerry Martin Co., jointly made the announcement. With this move, the two agencies reunite, after operating as separate firms for the last five years. Future operations will continue to be administered by Kelly Flory, general manager of Martin Flory Group.

The move also marks several anniversaries within the company. Originally formed by Jerry Martin in 1962, Martin Flory Group is now celebrating 45 years in business. 2007 also marks the 25th anniversary with the agency of Martin’s daughter, Laura. Industry involvement has been important throughout the firm’s history. The company has been a member of NMMA (and its predecessors) for 45 years, OWAA for 42 years, MRAA for 35 years and BWI for decades. In addition to publicity services, they have also served as director of NMRA for the past 8 years.

"We are delighted to be able to bring our operations together again," said both Martins in a joint statement. "It will help us sharpen our focus, to provide even greater PR service to our joint client group."

Martin Flory Group, PO Box 360, Gurnee, IL 60031. 847-662-9070, www.martinflory.com and Jerry Martin at e-mail.