The 19th annual San Diego Boat Show was recently honored by the Public Relations Society of America (PRSA) with its 2007 Silver Anvil Award, recognizing excellence in strategic public relations planning and implementation. The award was presented to representatives of the NMMA, show owner and producer, and c3 Communications Inc., the event’s PR provider, in New York City.

This is the second time NMMA and c3 have been nationally recognized by PRSA for the public relations work on the San Diego Boat Show. PRSA awarded the organizations with a Silver Anvil in 2005.

Considered the top national award for the public relations industry, NMMA and c3 were honored out of 855 national entries—beating out national PR firms, Fortune 500 companies and service organizations and associations from across the country—for their public relations work on the San Diego Boat Show. This year’s Silver Anvil competition was one of the toughest in history, as PRSA received the largest amount of entries on record.

c3 has been promoting the San Diego Boat Show for nearly seven years. The media campaign c3 and the local San Diego Boat Show team executed was recognized by the judges for its innovation, strategy and flawless execution. Additional comments from judges cited accolades for the amount of publicity achieved by a lean PR team with a limited budget that translated into such measurable results and garnering more than 120 TV hits, 98 print hits and 75 radio hits placed solely by PR during the engagement.

For more information, contact NMMA director of Marketing Communications Ellen Hopkins at (312) 946-6249; ehopkins@nmma.org.