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| Use the "News Index" Below to Read the Stories that Interest You, Or Click Here to Scroll Through All the Latest Industry News Stories |
| Marine News Index |
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National Marine Bankers Release 2007 Annual Report |
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Certified Dealers Recognized at 2008 NMMA Winter Boat Shows |
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MATES Endorses Partners Standard Protocol |
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NMMA Takes Home Prestigious 2007 Silver Anvil Award |
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MDX Adds a Sixth Standard to Trading Mix |
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Virginia, Baltimore Boat Shows to Feature Sailfest Component |
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Dealership Certification Program Launches Online Advertising Campaign |
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NMMA Announces 2007 CSI Award Recipients |
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NMMA Now Accepting Nominations for 2007 Alan J. Freedman Award |
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Dining by the Sea |
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Martin PR Firms Merge |
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Jerry Martin Obituary |
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Massachusetts Marine Trades Educational Trust |
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SOBA Presents Congressional Award During 2007 Boating Congress |
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NMMA Launches 2007-2008 Marine Export Guide |
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MDX Launches Updated Website |
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Houseboat Industry Association Elects 2007-2008 Board Officers |
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Dealership Certification Program to Host Series of Regional Launch Workshops |
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Boating Participation Increases to 73 Million Americans in 2006 |
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Latitude Powerboats to Exhibit at Miami Summer Boat Show |
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Judges Named for 2007 MAATS Innovation Awards |
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Marine Lenders Annual Conference Sets Late September Dates |
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WoodenBoat Show at Mystic Seaport |
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Avid Sportsman Martin Truex, Jr. Wins |
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Calcutta Marine Introduces the Model 360 Sport Fishing Catamaran |
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NMMA Wins Trio of Prestigious Graphic Design Awards |
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Discover Boating to Recognize Best Boat Names |
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EPA Signs Landmark Marine Engine and Boat Evaporative Emission Rule |
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Shoreline Boat and RV Repair Opens in Tulsa May 2007 |
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Flatstalker®, Inc. Announces The Launch Of Its New Fishing Craft |
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Yapluka Double-Deck Catamaran Line |
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Volkswagen Marine – Coming to a waterway near you |
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National Marine Bankers Association Welcomes Associate Membership |
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Fourteen Additional Dealerships Become Marine Industry Certified |
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NMMA Wins Award for Outstanding Public Relations |
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The Discontinuation of *CG |
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New CARB Emission Regulations Set to Take Effect in 2008 |
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NMMA’s CSI Program Reaches Customer Service Milestone |
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Seven Additional Boat Manufacturers Become NMMA Certified |
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Discover Boating Launches Updated Advertising Campaign |
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Web sites Powered by Channel Blade Technologies Honored at NMMA OEM and Dealer Web Awards |
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Shakespeare Relocates |
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Land ‘N’ Sea Adopts MDX Standard |
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2007 CE Certification Seminar Scheduled for March |
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Potential Propeller Injury Control Devices |
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WARNING: 100-Yard-Approach |
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Daylight Saving Time to Begin March 11, Expand by Four Weeks in 2007 |
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Trailer Manufacturers Launch New Website |
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USA Pavilion Nearly Sold Out at 2007 Dubai International Boat Show |
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Dealership Certification Helps Boost Customer Satisfaction |
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Industry to Receive Exclusive Grow Boating Update in Miami |
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NMMA Certifies its 200th Manufacturer |
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NMMA Applauds Passage of Magnuson-Stevens Fisheries Bill |
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Volvo Penta Helps Dealers Become Certified |
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MATES Standard Retrieves Sales Leads Through DiscoverBoating.com |
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DiscoverBoating.com Recognized For Excellence in Web Creativity with Trio of W3 Awards |
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Take ME Fishing! |
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MDX Web 2.0 Helps Streamline Marine Industry Business |
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NMMA Unveils New Boat Show Advertisements |
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Attendance up Seven Percent at 2006 NMMA Boat Shows |
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Mercury and Mercruiser Help Dealers Earn Marine Industry Certification |
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Eight Additional Boat Manufacturers Become NMMA Certified |
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NMMA Launches OEM Barcoding Guidelines |
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| News Stories |
Report indicates boat loan amounts increase in 2006; loan volumes decrease |
National Marine Bankers Release 2007 Annual Report
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| The NMBA recently released its 2007 Annual Report/2006 Marine Finance Market Summary, which provides the most comprehensive 2006 marine financing data available anywhere in the United States. Among its major findings, the survey reports the average size of boat loans increased in 2006 over the previous years’ total, while the volume of marine loans originated last year was down for the entire 12-month period. Delinquency and charge-off activity also trended slightly downward in 2006.
Valuable demographic information is likewise revealed in the annual survey. Findings indicate the majority of boat loan customers—more than 80 percent—continue to range in age from 35 to 54 years old. Nearly 40 percent of borrowers in 2006 reported an annual household income between $50,000 and $100,000; only slightly more than 12 percent of borrowers reported earning $500,000 or more.
NMBA’s Annual Report collects current information on marine lending performance as well as marine industry trends, and is the only one of its kind in existence. It provides useful data by which marine lending companies can benchmark themselves against others in the industry.
In 2007, 55 of the 72 active NMBA members that currently offer marine financing supplied data for the Annual Report. Data published is supplied by NMBA members, then collected and analyzed by the Recreational Marine Research Center (RMRC) at Michigan State University. The final document is printed and distributed by the NMBA, an affiliate of the NMMA.
The 2007 NMBA Annual Report, which was formerly divided into three sections, is this year presented in just two. Section One now provides information from banks and those lenders that hold marine loan portfolios, including retail consumer loan activity and floor plan financing data. The final pages of Section One provide interesting retail data with multiple year histories covering such areas as loan yields, portfolio performance, duration and more.
Section Two of the report focuses squarely on the marine finance service company/finance broker industry and provides “stand-alone” statistics for the critically important service company segment.
A copy of the report is available free of charge to survey participants; non-participants may obtain a copy for $249 if they are NMBA members and $325 if they are non-members.
For additional information on the 2007 NMBA Annual Report, visit marinebankers.org, or contact Bernice McArdle at (312) 946-6260. 64
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| [ Aug 28, 2007 ]
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Dealerships receive signage, program placement and online designation at upcoming NMMA consumer boat shows |
Certified Dealers Recognized at 2008 NMMA Winter Boat Shows
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| Beginning next year, Marine Industry Certified Dealerships are entitled to reap a number of added benefits through participation in the 23 consumer boat shows owned and produced by the NMMA — including special show signage, “Certified” designation on boat show websites and in event directories, and free tickets to give their current and potential customers.
Certified Dealerships exhibiting at NMMA-owned and produced shows will have special signage posted outside their respective booths identifying them as such and briefly explaining what the Certified designation means. These dealerships will also be recognized in each show directory with the official Marine Industry Certified logo and receive listings on each show website, with a direct link to the dealership’s own web page.
Additionally, each Marine Industry Certified Dealership will receive 50 free tickets to the show(s) in their local market, which they can then distribute to current and perspective customers.
Dealership Certification provides both consumer and dealer benefits fundamental to the industry’s Grow Boating Initiative.
To date, a total of 549 dealerships have enrolled in the Marine Industry Dealership Certification program, 246 of which have completed the process and earned the official “Marine Industry Certified” designation. Launch Workshop locations and dates for the fall 2007 sessions are now posted on DealerCertification.org.
Any group of marine dealers interested in booking a Launch Workshop for their area should contact Dealer Certification program manager Elizabeth McAllister at (312) 946-6500; emcallister@DealerCertification.org.
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| [ Aug 28, 2007 ]
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Multi-industry specification rooted in powersports compliments association goals |
MATES Endorses Partners Standard Protocol
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| MATES has formally endorsed the Partners Standard Protocol (PSP) as a best practice model for the transaction standards supported by the initiative.
PSP is an agreement among Original Equipment Manufacturers (OEMs), aftermarket companies and dealer management system providers regarding the exchange of business transaction information, with a current focus on parts orders, pricing and availability checks, product registrations and warranty claims. Additional transaction types will be added as prioritized by industry users. PSP allows dealers to transact business with suppliers entirely from within their Dealership Management System (DMS).
MATES is working to unite the marine industry by developing, implementing and supporting a common set of non-proprietary communication and data exchange standards. MATES’ ultimate goal is to create an environment where people and companies in the industry can focus on value-added activity by reducing IT burdens and eliminating system incompatibility, making it easier for companies to transact business with one another.
For more information about MATES, visit firstmates.org or contact Warnik at (312) 946-6295; jwarnik@nmma.org. 62
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| The NMMA, along with more than 50 of its boat- and engine- manufacturer members, submitted comments to the Environmental Protection Agency (EPA) regarding a proposed rule that will likely result in the recreational marine industry’s largest regulatory action.
The proposed EPA rule, officially titled “Control of Emissions from Non-road Spark Ignition Engines and Equipment,” impacts boatbuilders, gasoline engine manufacturers (both outboard and inboard/sterndrive), personal watercraft (PWC) and jet boat manufacturers, and manufacturers of marine generators. Comments from a number of concerned industry representatives—including boatbuilders, engine manufacturers, marine trade groups and members of Congress—were received by the August 3 deadline and will be heavily considered as EPA weighs arguments on all sides of the proposed rulemaking.
The rule, once finalized, will require new exhaust emission standards for all classes of gasoline-powered marine engines and, for the first time in history, impose evaporative emission standards on recreational boats.
To read comments submitted by NMMA and its member companies regarding the proposed rule, visit http://www.regulations.gov/fdmspublic/component/main and search for Docket ID EPA-HQ-OAR-2004-0008. For additional information, contact John McKnight at (202) 737-9757; jmcknight@nmma.org.
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| [ Aug 27, 2007 ]
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c3 Communications and NMMA PR team recognized for San Diego Boat Show PR campaign |
NMMA Takes Home Prestigious 2007 Silver Anvil Award
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| The 19th annual San Diego Boat Show was recently honored by the Public Relations Society of America (PRSA) with its 2007 Silver Anvil Award, recognizing excellence in strategic public relations planning and implementation. The award was presented to representatives of the NMMA, show owner and producer, and c3 Communications Inc., the event’s PR provider, in New York City.
This is the second time NMMA and c3 have been nationally recognized by PRSA for the public relations work on the San Diego Boat Show. PRSA awarded the organizations with a Silver Anvil in 2005.
Considered the top national award for the public relations industry, NMMA and c3 were honored out of 855 national entries—beating out national PR firms, Fortune 500 companies and service organizations and associations from across the country—for their public relations work on the San Diego Boat Show. This year’s Silver Anvil competition was one of the toughest in history, as PRSA received the largest amount of entries on record.
c3 has been promoting the San Diego Boat Show for nearly seven years. The media campaign c3 and the local San Diego Boat Show team executed was recognized by the judges for its innovation, strategy and flawless execution. Additional comments from judges cited accolades for the amount of publicity achieved by a lean PR team with a limited budget that translated into such measurable results and garnering more than 120 TV hits, 98 print hits and 75 radio hits placed solely by PR during the engagement.
For more information, contact NMMA director of Marketing Communications Ellen Hopkins at (312) 946-6249; ehopkins@nmma.org. 60
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| [ Aug 27, 2007 ]
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Functional acknowledgement helps confirm receipt of orders, invoices |
MDX Adds a Sixth Standard to Trading Mix
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| The NMMA Marine Data Exchange (MDX) program recently added support for a sixth data standard for communication within its e-commerce network.
The 997 functional acknowledgement is used by a supplier to confirm electronically a purchase order has been received from a buyer. Conversely, the buyer can use the standard to confirm a ship notice or invoice was received from their supplier. The standard can also communicate if a document was rejected, and provide clues to the reason.
MDX is a cost-effective, electronic data interchange (EDI) system used to trade formatted business documents. Developed by NMMA and the National Marine Distributors Association (NMDA), it facilitates trading of purchase orders, order acknowledgements, advance ship notices and invoices over the internet.
The program is available to all marine industry accessory manufacturers, distributors, retailers and boatbuilders, regardless of size. The web-based version of MDX is designed to allow smaller companies with limited IT resources to leverage the benefits of e-commerce.
To learn more about the MDX program, visit marinedataexchange.com, or contact MDX program manager John Warnik at (312) 946-6295.
Interested parties can also attend the next MDX User Group meeting hosted by NMMA on August 23 at 1:00 p.m. EDT. To join the conference, dial (877) 892-3809 and enter passcode 3129466295#.
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| [ Aug 27, 2007 ]
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NMMA, Sail America partner to increase sailing presence at upcoming boat shows |
Virginia, Baltimore Boat Shows to Feature Sailfest Component
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| As a means of stimulating sales and providing additional opportunities for businesses in the sailing industry, the NMMA and Sail America are launching a new “Sailfest” venture at two upcoming NMMA consumer boat shows: The Virginia In-Water Boat Expo, taking place September 14-16; and the Baltimore Boat Show, being held January 23-27, 2008.
In addition to adding the “& Sailfest” tag to the end of boat show titles, the updated show format will feature a mini Strictly Sail show including: Sailboats, gear and accessories; sailing seminars; and other special sailing-related events. The Sailfest shows will be marketed to attract sailors in both the Norfolk, Virginia and Baltimore regions and complement existing show advertising to promote the two events.
“Sailfest was created as a response to boat show attendees asking to see more sailboats at shows where powerboats were primarily featured, as well as a strong desire on the part of exhibitors seeking ways to get their products in front of a larger audience” explains Kevin Murphy, national show manager for Sail America and the Strictly Sail events. “The overall goal of adding a more sail-focused component to these two events is simply to expose Sail America members’ products to more potential buyers.”
Murphy says the Virginia and Baltimore events are test cases for the Sailfest show. If the concept proves successful, the plan is to incorporate additional sail-focused components into future NMMA-produced consumer boat shows and events.
For more information, visit virginiaboatexpo.com, baltimoreboatshow.com, or contact Kevin Murphy at (401) 841-0900, ext. 28.
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Marine Industry Certified Dealerships marketed to consumers via the internet beginning this month |
Dealership Certification Program Launches Online Advertising Campaign
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| Later this month, the Marine Industry Dealership Certification program will launch its first-ever internet advertising and marketing campaign aimed at consumer audiences. The campaign is intended to raise consumer awareness of Dealership Certification and highlight the many benefits of doing business with a Marine Industry Certified Dealership.
Beginning mid-July, Dealership Certification will be promoted on websites such as boats.com, BoatTrader.com. Banner ads on each of these sites will explain the added strengths of Certified Dealerships and link directly to the program’s Consumer Bill of Rights. In addition to advertisements, Certified Dealerships will be individually recognized on these websites through logo placement, boat listings and various other means of identification.
The Marine Industry Dealership Certification program was first developed in 2005 by dealers, for dealers and focuses on the areas affecting consumer satisfaction and dealership excellence—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction. Dealership Certification provides both consumer and dealer benefits fundamental to the industry’s Grow Boating Initiative.
To date, a total of 537 dealerships have enrolled in the Marine Industry Dealership Certification program, 237 of which have completed the process and earned the official “Marine Industry Certified” designation. Launch Workshop locations and dates for the fall 2007 sessions are now posted on DealerCertification.org.
Any dealers interested in booking a Launch Workshop for their area should contact Dealer Certification program manager Elizabeth McAllister at (312) 946-6500; emcallister@DealerCertification.org. 57
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Record-number 64 boatbuilders, engine manufacturers receive awards in 2007 |
NMMA Announces 2007 CSI Award Recipients
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| CHICAGO - The NMMA recently announced recipients of the annual 2007 Marine Industry CSI Awards. A total of 64 boat and engine manufacturers—a new record-high—were recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.
Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2007 International BoatBuilders’ Exhibition and Conference (IBEX), taking place October 10-12 at the Miami Beach Convention Center.
The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 2006 and March 2007. Participating manufacturers must survey all new boat buyers during this period. To allow low volume manufacturers the opportunity to participate in the awards program, a minimum of 25 consumer responses are required to quality.
The following companies were honored this past year for their efforts to increase customer satisfaction levels in the boating industry:
- ALBEMARLE BOATS
- Inboard Fishing Express Boats
- AMERICAN SUZUKI MOTOR CORP.
- Outboard Engines
- BENETEAU USA
- Sailboats
- BENNINGTON MARINE
- Pontoon Boats
- BOSTON WHALER
- Fiberglass Outboard Boats
- CABO YACHTS
- Inboard Flybridge Sedans & Convertible Boats
- CAMPION MARINE INC.
- Sterndrive Bowrider Boats
- CARVER YACHTS
- Inboard Motor Yachts & Trawlers
- CENTURY BOATS
- Fiberglass Outboard Boats
- CHAMPION BOATS
- Fiberglass Bass Boats
- CHRIS-CRAFT
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- COBALT BOATS
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- COBIA BOATS
- Fiberglass Outboard Boats
- CORRECT CRAFT
- Inboard Watersport Boats
- CRUISERS YACHTS
- Inboard Express Cruiser Boats
- Inboard Motoryachts & Trawlers
- Sterndrive Cuddy Express Boats
- EBBTIDE BOATS
- Deck Boats
- Sterndrive Bowrider Boats
- EDGEWATER BOATS
- Fiberglass Outboard Boats
- FISHER BOATS
- Aluminum Outboard Boats
- FOUR WINNS
- Deck Boats
- Inboard Express Cruiser Boats
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- G3 BOATS
- Aluminum Outboard Boats
- GLACIER BAY BOATS
- Fiberglass Outboard Boats
- GLASTRON
- Deck Boats
- Fiberglass Outboard Boats
- Sterndrive Bowrider Boats
- GRADY-WHITE BOATS INC.
- Fiberglass Outboard Boats
- GRAND BANKS
- Inboard Express Cruiser Boats
- HARBERCRAFT BOATS
- Aluminum Outboard Boats
- HARRIS FLOTEBOTE
- Pontoon Boats
- HONDA MARINE
- Outboard Engines
- HURRICANE
- Deck Boats
- HYDRA-SPORT
- Fiberglass Outboard Boats
- INDMAR PRODUCTS
- Inboard Engines
- ISLAND PACKET YACHTS
- Sailboats
- KAYOT
- Deck Boats
- LARSON
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- MANITOU PONTOON BOATS
- Pontoon Boats
- MASTERCRAFT
- Inboard Watersport Boats
- MAVERICK BOATS
- Fiberglass Outboard Boats
- MCKEE CRAFT BOATS
- Fiberglass Outboard Boats
- MOOMBA BOATS
- Inboard Watersport Boats
- PALM BEACH MARINECRAFT
- Pontoon Boats
- PARTI KRAFT
- Pontoon Boats
- PATHFINDER
- Fiberglass Outboard Boats
- PRO-LINE BOATS INC.
- Fiberglass Outboard Boats
- PURSUIT BOATS
- Fiberglass Outboard Boats
- RAMPAGE SPORT FISHING YACHTS
- Inboard Fishing Express Boats
- REGAL MARINE
- Deck Boats
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- REGULATOR MARINE
- Fiberglass Outboard Boats
- SAILFISH BOATS
- Fiberglass Outboard Boats
- SEA RAY BOATS
- Deck Boats
- Fiberglass Outboard Boats
- Inboard Express Cruiser Boats
- Inboard Flybridge Sedans & Convertible Boats
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- SEASWIRL BOATS
- Sterndrive Bowrider Boats
- Sterndrive Cuddy Express Boats
- SEDONA MARINE
- Pontoon Boats
- SKEETER PRODUCTS INC.
- Fiberglass Outboard Boats
- STARCRAFT MARINE
- Fiberglass Outboard Boats
- STINGRAY BOATS
- Sterndrive Bowrider Boats
- STRATOS BOATS
- Fiberglass Bass Boats
- SUPRA BOATS
- Inboard Watersport Boats
- SWEETWATER
- Pontoon Boats
- SWEETWATER TUSCANY
- Pontoon Boats
- TIARA YACHTS
- Inboard Express Cruiser Boats
- Inboard Fishing Express Boats
- TIGE BOATS
- Inboard Watersport Boats
- TRIUMPH BOATS
- Fiberglass Outboard Boats
- VOLVO PENTA OF THE AMERICAS
- Sterndrive Engines
- WELLCRAFT MARINE
- Fiberglass Outboard Boats
- WORLD CAT
- Fiberglass Outboard Boats
- YAMAHA MOTOR CORPORATION USA
- Outboard Engines
For more information on CSI Award recipients, or to get involved with the CSI program, contact Leitz at (312) 946-6212; tleitz@nmma.org.
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| [ Aug 27, 2007 ]
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NMMA Now Accepting Nominations for 2007 Alan J. Freedman Award
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| CHICAGO, IL - The NMMA is currently accepting nominations for the 24th Annual Alan J. Freedman Memorial Leadership Award. The award, sponsored by NMMA’s Accessory Manufacturers Division (AMD) Board of Directors, honors the memory of Freedman, a former NMMA Shows Committee chairman and active association member who helped found the association in 1979.
It will be presented this year during the 2007 International BoatBuilders’ Exhibition & Conference (IBEX), taking place October 10-12 in Miami.
The Freedman Award recognizes an individual who has made outstanding contributions to the marine industry through leadership, creativity and personal motivation.
Recent past recipients of the award include:
- George Bellwoar, Perko Inc. (2006)
- James W. Taylor, Taylor Made Group Inc. (2005)
- Bob Selig, Davis Instruments (2004)
A complete list of past Freedman Award winners is available online at nmma.org.
“The Freedman Award is the highest possible honor a member of the marine accessories community can receive,” says Jason Pajonk, president of Taylor Made Products and chairman of NMMA’s AMD Board. “To be recognized with such an esteemed award is a true testament to an individual’s dedication and commitment to both their respective business and the industry at large.”
Any member of the marine industry may nominate someone for this honor. Candidates for nomination include accessory manufacturers, representatives, members of the media, dealers, distributors or association staff persons. The deadline for this year’s Freedman nominations is August 24, and a nomination form is available for download on nmma.org. The 2007 recipient will receive his or her award October 12, during the annual IBEX Industry Awards Breakfast.
For more information or to fill out a nomination form online, visit nmma.org and click on the “Freedman Award” link on NMMA’s homepage, or contact Rachel Francisco at (312) 946-6222; rfrancisco@nmma.org.
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Dining by the Sea
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| Carefree, AZ - Dining by the Sea is an exciting online catalog offering upscale accessories to those who have an appreciation for quality and a penchant for dining and entertaining by the sea.
This is a lively and growing market segment today. The baby-boom generation is investing a great deal of money on gourmet food markets, luxury items and vacations homes by the sea, according to publications such as Coastal Living, Gourmet, Travel and Leisure, and Food and Wine. While some retailers offer similar "lifestyle" products under cooking and kitchen accessories, Dining by the Sea products are completely focused on the romantic notion of seaside dining.
The online catalog reflects the founders' passion for two of life's essentials. "I love preparing gourmet meals for friends and family and my favorite place to do that is by the sea," says CEO Pamela Weaver. "We've had great picnics for 18 on the Oregon coast, intimate gatherings on the balcony of our beach house - even squeezed eight for dinner into the cockpit of our motor yacht. The sea just seems to awaken flavorings and seasonings you can't find on the spice rack."
Weaver is a gourmet cook who has studied at the Culinary Institute of America in Napa. She is also an Allied ASID interior designer with thirty-plus years experience in kitchen and home design.
Whether it's a picnic for two by a gently rolling surf, a formal dinner on a seaside terrace or a gathering on the fantail of a yacht, Dining by the Sea offers everything you need to plan a delightful dining experience on or beside the water.
For more information, please visit Dining by the Sea' web site 54
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| [ Aug 27, 2007 ]
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Martin PR Firms Merge
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| Two prime players in the marine and outdoors promotions markets have announced the merging of their businesses, effective immediately. Both based in Gurnee, Illinois, The Jerry Martin Company has joined forces with Martin Flory Group. The resulting "new" company becomes the world’s largest public relations agency specializing in the marine and outdoors industries.
Laura Martin, president and owner of Martin Flory Group, and Jerry Martin, head of Jerry Martin Co., jointly made the announcement. With this move, the two agencies reunite, after operating as separate firms for the last five years. Future operations will continue to be administered by Kelly Flory, general manager of Martin Flory Group.
The move also marks several anniversaries within the company. Originally formed by Jerry Martin in 1962, Martin Flory Group is now celebrating 45 years in business. 2007 also marks the 25th anniversary with the agency of Martin’s daughter, Laura. Industry involvement has been important throughout the firm’s history. The company has been a member of NMMA (and its predecessors) for 45 years, OWAA for 42 years, MRAA for 35 years and BWI for decades. In addition to publicity services, they have also served as director of NMRA for the past 8 years.
"We are delighted to be able to bring our operations together again," said both Martins in a joint statement. "It will help us sharpen our focus, to provide even greater PR service to our joint client group."
Martin Flory Group, PO Box 360, Gurnee, IL 60031. 847-662-9070, www.martinflory.com and Jerry Martin at e-mail.
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| [ Jul 06, 2007 ]
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Jerry Martin Obituary
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| It is with profound sadness that we announce the death of our founder, Jerry Martin. Jerry died peacefully at home, June 2007. He had been ill for some time, but continued to find energy in the activities of his beloved marine industry.
Jerry started in the boating business in 1955, as Johnson Motors' first sales promotion manager. He recognized a need for a liaison between manufacturers and boating magazine editors, and founded Jerry Martin Company in 1962, today celebrating 45 years in business. He also experimented with marine retailing by building Johnson's hometown dealership, The Boat Show and Camping Center, in Gurnee, Illinois in 1964.
This led to a life-long passion for carving out a well-deserved place in the industry for retailers. He was among the founders of the Marine Retailers Association of America, and served proudly as Director of Development for many years.
When the Outdoor Writers Association of America was re-energized in the mid-1960s, he served as a financial liaison to put the organization on firm footing. He was recognized for his dedication to the industry many times over the years. Of special importance to him was the Irv Rosenthal Award from MRAA. He also received the Mel Barr Award from the National Marine Representatives Association. As one of the earliest charter members of Boating Writers International, he was awarded a Lifetime Membership in 1997, one of only 6 individuals to earn this distinction.
He also found great reward in traveling the world as a quasi-ambassador for boating. Jerry was instrumental in the first boat show to take place in Malaysia, as well as exhibiting at the first Shanghai show. He was a true fixture on the international marine scene.
Jerry and his daughter Laura had just announced the merger of their PR businesses the previous day, an event that brought great joy to both. He relished some of the early congratulations.
Jerry was 79 years old. He is survived by his wife of 54 years, Barbara, his 7 children, 12 grandchildren and 2 great-grandchildren. Services are pending.
Contact Martin Flory Group, PO Box 360, 1333 Delany Rd., Gurnee, IL 60031. 847-662-9070; Fax: 847-336-7126. info@martinflory.com; www.martinflory.com. 52
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| [ Jul 06, 2007 ]
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Massachusetts Marine Trades Educational Trust
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| The Massachusetts Marine Trades Educational Trust (MMTET) is proud to announce that the Massachusetts recreational marine trades are the recipient of a $585,000 State Workforce Competitive Trust Fund Grant. Commonwealth Corporation, a division of the Massachusetts Executive Office of Labor and Workforce development, featured the ‘Jobs in Boating’ grant award June 7 at a ceremony at Massasoit Community College (MCC) in Brockton, MA.
The Workforce Competitiveness Trust Fund (WCTF) is a program designed to assist ‘critical and emerging’ industries in the Commonwealth to meet their workforce needs, including the solution to workforce issues in these industries. The recreational marine trades in MA have long suffered from a shortage of skilled workers, particularly technicians to build, ‘prep’, maintain, and service boats and marine engines. In addition, the WCTF was established by the State Legislature to enable a broad range of residents, including the aged, at-risk youth, under-skilled persons and under-served minorities to acquire education and skills necessary to move toward economic self-sufficiency through jobs and career opportunities.
Partners in the ‘Jobs in Boating’ grant include MMTET, the Massachusetts Marine Trades Association, Massasoit Community College, Bristol Community College and My-Turn, Inc. The Partners envision the establishment of a Center of Excellence for recreational marine trades’ education, training and workforce development with headquarters at the Professional Development Center, Massasoit Community College, Canton, MA. The proposal was given key support from Massachusetts Senate President Therese Murray (Plymouth) and Legislative Boating Caucus Chairman Anthony Verga (Gloucester). Both the Senator and the Representative recognize the pressing need for additional skilled employees in the Massachusetts recreational boating industry. A recent public/private study revealed that the majority of open positions in the marine industry are year round, full time and often pay wages higher than comparable industries. Qualified marine technicians are the most difficult positions to fill in the industry and the survey indicated that respondents are seeking to hire an average of 1.5 technicians per business in MA. A copy of the workforce study/survey is available at www.uhi.umb.edu/publications.htm.
The Center of Excellence at MCC will be staffed full-time with a program coordinator to conduct outreach to potential marine studies candidates who may otherwise miss the chance to enter a field full of tremendous career opportunity following high school graduation or changes in employment status or life circumstances. The program coordinator will also be charged with establishing programs to educate and train candidates while enhancing existing programs. Currently both Massasoit CC and Bristol CC offer marine studies programs as does the Benjamin Franklin Institute in Boston. MMTET and its partners are also assisting with efforts to establish similar programs at North Shore and Western MA colleges.
Additionally, as educational standards at secondary vocational schools become more rigorous and entrance more competitive, MMTET is working with several high school administrators throughout the state seeking to establish marine studies programs. Lack of funding is the most common hurdle to the availability of marine technical training, with Marblehead High School intent on establishing a marine studies program but for the financial restraints it must resolve in order to hire an instructor.
When establishing the Workforce Competitiveness Trust Fund the Massachusetts Legislature defined “travel and tourism” as a “critical” industry. The Massachusetts recreational boating industry contributes nearly $2 billion annually to the Commonwealth’s economy. A recent national study revealed that the direct and indirect spending generated by a single marina is often unrealized and under-appreciated. It has been documented that Charlestown’s Constitution Marina alone contributes $6 million annually to Commonwealth coffers. Additionally, it provides 30 direct and indirect jobs through its members and guests spending at local retail outlets and restaurants and entertainment establishments. A copy of the economic impact study is available at www.prr.msu.edu/rmrc/boatresearch.asp.
“The WCTF award is the culmination of many years of effort by the Massachusetts Marine Trades Association, Massachusetts Marine Trades Educational Trust, Massasoit Community College and our Workforce Boards, recently joined by Bristol Community College and MY-TURN, Inc. as well as key marine industry employer partners - 3A Marine Service of Hingham, A to Z Boatworks of Scituate, Burr Brothers Boats of Marion, C & E Distribution of Holbrook, Foster Rigging and Yacht Maintenance of Scituate, Marina Bay of Quincy, Mattapoisett Boatyard, Russo Marine of Medford and SeaCrest Marine Services of Quincy. Each member of the partnership has contributed to making the Center of Excellence for the Recreational Marine Trades a reality and insuring its ultimate success. Prior to and throughout the grant writing process each partner committed time and resources to providing education, training and workforce development for the marine industry. The results will include filling the many job vacancies, particularly skilled technicians, training future trainers, establishing awareness of the marine industry and the many opportunities it holds, and setting up marine technical programs throughout the Commonwealth. In short, this grant will alter recreational marine workforce development in the Commonwealth of Massachusetts forever,” stated Ed Lofgren, MMTET Trustee and MMTA Director.
FOR MORE INFORMATION:
Contact: Nathalie K. Grady, Public Affairs Director
Phone: 978-808-1408
Fax: 978-349-7900
Email: nathalie.grady@boatma.com 51
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| [ Jun 11, 2007 ]
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Association’s most prestigious award presented to James L. Oberstar |
SOBA Presents Congressional Award During 2007 Boating Congress
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| In early May, the States Organization for Boating Access (SOBA) presented its most prestigious award, the SOBA Congressional Award, to Congressman James L. Oberstar (D-Minn.) during a small ceremony held in conjunction with the 2007 American Boating Congress (ABC) in Washington, D.C.
SOBA President Terry Boyd (Alabama) and Past President Larry Killien (Minnesota) presented the award to Rep. Oberstar in recognition of his many years of service, dedication and support of boating access. Through his support, the State of Minnesota was able to develop the Lake Superior Safe Harbor Program, as well as fund and develop quality access facilities. The Safe Harbor Program provides boaters and anglers the opportunity to access and use Lake Superior, the largest freshwater lake in the world.
“Congressman Oberstar has been instrumental in working to ensure adequate funding and support of boating access not only in Minnesota, but also throughout the U.S. and its territories,” Killien said during the presentation ceremony. “It was an honor for me to nominate you and be able to present to you SOBA’s most prestigious award. On behalf of boaters and anglers everywhere, I thank you.”
Oberstar began representing Minnesota's Eighth Congressional District in Congress in 1975, and is now in his 17th term, the longest service in the U.S. House of Representatives from the state. He currently serves as Chairman of the U.S. House of Representatives’ Committee on Transportation and Infrastructure. The committee has jurisdiction over: America's surface transportation; freight and passenger rail; the inland waterway system (including the St. Lawrence Seaway); international maritime commerce; the Economic Development Administration; the U.S. Corps of Engineers' support of the nation's water resources; and the Federal Clean Water Program.
Formed in 1986 by a small group of state boating officials, SOBA was designed to promote the acquisition, development and administration of recreational boating facilities nationwide. Membership in the organization has now expanded to all 50 states and five territories, and includes not only state boating officials but also consultants, engineering firms, manufacturers, suppliers, publishers and other businesspersons interested in boating access.
For additional information regarding SOBA, visit sobaus.org or contact Bernice McArdle at (312) 946-6280; SOBA@nmma.org.
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| [ Jun 11, 2007 ]
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NMMA Launches 2007-2008 Marine Export Guide
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| The NMMA recently launched the third installment of its Access America Marine Export Guide, a unique search tool providing industry buyers immediate access to the products and services they need. Accessible through a link on the NMMA website, nmma.org/international, the Guide features a broad array of products and service listings helpful to domestic and international industry players in running their businesses.
NMMA once again partnered with MultiView Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, to develop the Access America Marine Export Guide. “NMMA recognizes the benefits of providing timely information for industry buyers,” says NMMA president Thom Dammrich. “The Guide will save them an incredible amount of time as they seek products and services unique to the recreational boating industry.”
Two different methods are available to search the Guide: A search engine-style keyword locator and a category search by type of business. For the keyword search, MultiView assembled a wealth of industry-specific information exclusively from the websites of companies listed in the Guide. This data forms the foundation of the keyword search, making it simple for users to find exactly the right products and services for their business without the hassle of a general Internet search. Users that prefer a more traditional means of search can also scan the Guide’s contents by category.
With a downloadable desktop application, NMMA members can search effectively and efficiently for products and services. “The Guide helps buyers cut through the clutter of multiple search engines and easily find what they need,” says Dammrich.
For more information about the 2007-2008 Access America Marine Export Guide, visit marineexportguide.com or contact Janice Ilg, project manager, Accessory Division, at (312) 946-6217; jilg@nmma.org.
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| [ Jun 06, 2007 ]
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Revamped site includes helpful downloads, program data specifications |
MDX Launches Updated Website
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| The NMMA's Marine Data Exchange (MDX) program recently launched a newly-updated website, marinedataexchange.com. The new site expands upon program information available on nmma.org and features helpful suggestions for entering into an electronic trading relationship, Frequently Asked Questions (FAQs), downloadable MDX data format specifications and more.
“MDX adopters are creating a growing e-commerce network,” says program manager John Warnik. “Any two or more companies that buy and sell from each other frequently should explore MDX.”
MDX is a cost-effective, electronic data interchange (EDI) solution used to trade formatted business documents. Developed by NMMA and the National Marine Distributors Association (NMDA), it facilitates the electronic receipt of purchase orders, order acknowledgements, ship notices and invoices.
The program is available to all marine industry accessory manufacturers, distributors, retailers and boatbuilders, regardless of size. The web-based version of MDX is designed to allow smaller companies with limited IT resources to leverage the benefits of e-commerce. MDX subscribers will receive a free company listing on the “trading partners” section of the new website, with links to their respective web page or product catalog. Future site enhancements include information about integration partners, quarterly MDX User Group meetings, testimonials and White Papers explaining the role of MDX in supply chain improvement.
To learn more about the MDX program, visit marinedataexchange.com, or contact MDX program manager John Warnik at (312) 946-6295; jwarnik@nmma.org.
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| [ Jun 06, 2007 ]
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HIA Board of Directors to serve two-year terms |
Houseboat Industry Association Elects 2007-2008 Board Officers
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| The HIA recently elected officers and welcomed new members to its Board of Directors. Officers are elected to serve one-year terms (March 2007 through March 2008), while Board members serve two (March 2007 through March 2009).
Members of the 2007-2008 HIA Board of Directors include:
- Pat Duggan, Merrimac Marine Insurance
- Matt Harvey, Fun Country Marine
- Sheldon Graber, Destination Yachts
- Shawn Heinen, Thoroughbred Houseboats
- Greg Kyllo, Twin Anchors Marine
- Steve Lochmueller, Sumerset Houseboats
- Mark Suttie, Aramark/Lake Powell Resorts and Marinas and
- Tom Sutherland, Westerbeke Corporation
Harvey was elected HIA Chairman of the Board, and Duggan was named Vice Chairman. Charlie Game of IMCA became an Ex-Officio Board member for 2007-2009.
“As the new HIA Chairman, I intend to further incorporate houseboating into Grow Boating Initiative (GBI) efforts,” says Harvey. “We’re looking forward to being partners with GBI and plan to be fully integrated into the Grow Boating and Discover Boating programs. Keeping houseboating in the forefront of people’s recreational boating options is a major goal of HIA moving forward.”
For additional information regarding HIA, contact Bernice McArdle at (312) 946-6280; bmcardle@nmma.org. 47
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| [ Jun 06, 2007 ]
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New workshops begin mid-August and run through November 2007 |
Dealership Certification Program to Host Series of Regional Launch Workshops
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| The Marine Industry Dealership Certification program will begin hosting its fall series of regional Certification Launch Workshops this August. Attendance at a one-day Launch Workshop is required for all dealerships the initial year of Certification. During the Workshop, program requirements are explained in detail and dealerships are provided with tools necessary to complete the Dealership Certification process.
Upcoming Launch Workshops dates, posted on DealerCertification.org, include:
Southeast Regional Workshop: Tuesday, August 14, Orlando area
Mid-south Regional Workshop: Tuesday, September 18, Nashville area
Midwest Regional Workshop: Thursday, October 25, Chicago area
Western Regional Workshop: Wednesday, October 31, Las Vegas
Northeast Regional Workshop: Tuesday, November 13, Atlantic City
“Previous Launch Workshops tended to be selected on more of a local market basis,” says Phil Keeter, vice president of Marine Certification Inc. and president of the MRAA. “Dealers indicated they were attending workshops based more on schedule than location. As a result, cities selected to host the fall 2007 Workshops were chosen because of their easy accessibility for the largest number of dealers.”
Dealers interested in attending a regional Launch Workshop should contact Dealership Certification program manager Elizabeth McAllister at (312) 946-6500; emcallister@DealerCertification.org. Dealers may also download Launch Workshop registration forms at DealerCertification.org. Dealerships should bring a minimum of two employees to the Workshop, which involves interactive processes and discussions.
To date, a total of 451 dealerships have enrolled in the Marine Industry Dealership Certification program. There are 229 that have completed the process and earned the official “Marine Industry Certified” designation. For more information about the Marine Industry Dealership Certification program, contact McAllister or visit DealerCertification.org. 46
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| [ Jun 06, 2007 ]
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Number of U.S. adults boating last year jumps 1.3 million above 2005 total; boats in use and boat registration figures also increase |
Boating Participation Increases to 73 Million Americans in 2006
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| Chicago IL – One-third (73 million) of U.S adults went boating in 2006, a participation increase of approximately 1.3 million Americans from the 2005 total (71.3 million), according to findings from the NMMA 2006 Recreational Boating Statistical Abstract, released today by the association. The Abstract highlights boating sales and participation numbers complied on behalf of the recreational boating industry throughout calendar year 2006.
Coinciding with the increase in boater participation, the Abstract also reveals the number of boats in use increased to nearly 18 million, and boat registrations surpassed 13 million for the first time since 2001. What’s more, the industry grew to an all-time high of $39.5 billion in U.S. sales and services in 2006, a six percent increase from the previous year.
“We are excited to see boater participation increase to 73 million because it reinforces our belief that more and more people are finding out that getting out on the water is one of the best ways to relax, have fun and enjoy time with friends and family,” says Thom Dammrich, NMMA president. “We are proud of the contribution the boating industry and boat owners make to the U.S. economy and the marine industry is dedicated to sharing the fun and relaxation of being on the water with as many people as possible.”
While total boat unit and dollar sales were up more than five percent—buoyed by growth in ski/wakeboard boats, personal watercraft, canoes and kayaks—the traditional powerboat segment saw a decrease in unit sales of nearly five percent to 291,900 total units in 2006.
“Though new powerboat sales were down slightly, the increase in boating participation bodes well for better sales in the years ahead,” says Dammrich. “We anticipated flat to slightly down powerboat sales as higher interest rates and the malaise in the housing market impacted consumer confidence throughout the year.”
Total new boat dollar sales edged upward two percent to $11.5 billion, reflective of an overall increase in the price of traditional powerboats, which also increased two percent to $9.6 billion. NMMA attributes these increases to a rise in production costs for manufacturers, including the escalating price of petroleum-based inputs and efforts to develop cleaner, more fuel-efficient engine technology.
“These increases clearly demonstrate boating is well within the reach of average Americans, allowing them an opportunity to make life long memories with their families aboard a boat,” says Dammrich. “The Grow Boating Initiative is now in its second year, and we believe it will further increase sales in 2008, 2009 and beyond by demonstrating to would-be boaters the many lifestyle benefits of spending time on the water.”
The 2006 Recreational Boating Statistical Abstract will be available June 1. Only a hard-copy format will be offered. All NMMA members will receive one free copy of the Abstract, which will be mailed on May 31; additional copies may be ordered at the member-discounted price of $250 each. The Abstract will also be made available for purchase to non-NMMA members at a cost of $750 each.
Copies of the 2006 Abstract may be ordered by contacting NMMA fulfillment coordinator Chris Keil at (312) 946-6209; orderdesk@nmma.org.
For more information on the 2006 Recreational Boating Statistical Abstract, contact NMMA trade communications manager Lindsey Johnson at (312) 946-6204; ljohnson@nmma.org.
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Latitude Powerboats to Exhibit at Miami Summer Boat Show
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| Latitude Industries Inc. (PINKSHEETS: LTDI), announces today that it will be exhibiting at The South Florida Boat Show in sunny Miami Beach, Florida from June 8-11, 2007.
The South Florida Boat Show, situated in The Miami Beach Convention Center with over 250,000 square feet of exhibit space, will showcase about 350 boats, and over 100 exhibitors from around the country.
In a statement, the organizers of the event expressed that they are delighted to feature Latitude Powerboats, a Miami-based company that manufactures some of the finest center console and offshore fishing boats available in the industry. Latitude will be displaying their Latitude 28 SS and 35 SS at their exhibit booth situated in area D-23. With over 1500 square feet of show space, Latitude is sure to get noticed.
With the summer season right around the corner, this show attracts many highly motivated "buy-now-type" customers. "We are convinced that sales will be generated from this show," stated Jonathan Giner, Director of Sales and Marketing.
Carolina Hernandez added that production at Latitude has been running steady on our 28 and 35 models; "We have boats built and ready to deliver in a short period of time," she said. 44
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| [ Jun 06, 2007 ]
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Judges Named for 2007 MAATS Innovation Awards
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| The NMMA and Boating Writers International (BWI) have announced judges for the 2007 MAATS Innovation Awards, presented during the Marine Aftermarket Accessories Trade Show (MAATS) in Las Vegas on Thursday, July 19.
The Innovation Awards judges’ panel is comprised of BWI members who perform product testing throughout the year and have specific expertise in marine accessories. Judges are selected to participate on the panel by the BWI Innovation Awards Committee, directed by Zuzana Prochazka. Serving as judges for this year’s MAATS Innovation Awards are:
- Jan Mundy (Innovation Awards Chair), editor, DIY Boat Owner magazine
- Jim Barron, technical editor, Trailer Boats magazine
- Mark Corke, editor, Boatworks and SAIL magazines
- Scott Croft, assistant editor, BoatU.S. Magazine
- Alan Jones, executive editor, Boating World magazine
- Zuzana Prochazka, writer, Latitudes & Attitudes magazine
- Alan Wendt, editor, Marine CEO magazine
“We selected a mixture of qualified boating journalists from different publications and varied areas of expertise to sit on the 2007 MAATS Innovation Awards judges’ panel,” says Mundy, who was recently named Innovation Awards chair for the MAATS program and will lead the judges’ panel during its deliberations and product discussions.
NMMA and BWI will recognize up to nine new products, plus one Environmental Award at this year’s MAATS. Exhibiting companies can submit products for consideration in the following categories until Friday, June 22:
- Interior Parts (seating, lighting, galley, plumbing, electrical, ventilation)
- Aftermarket Electronics, Electrical Equipment, Instrumentation, Navigation Equipment (including software)
- Boat Care, Coatings, Chemicals, Maintenance Tools
- Deck Equipment (rigging, rope, docking and anchoring equipment, boat covers, canvas work, mooring gear)
- Propulsion Parts, Propellers (engine equipment, trim tabs, engine maintenance, trolling motors, engine oils, other engine maintenance products)
- Personal Gear, Soft Goods
- Safety Products (all safety products that can be added aftermarket)
- Trailers, Parts & Accessories
- Water Sports & Equipment (fun, non-safety products, dinghies, inflatables, fishing products)
In its seventh year as the premier gathering for the accessories aftermarket, the 2007 installment of MAATS brings together more than 350 exhibitors displaying products in the Las Vegas Convention Center July 18-20. A MAATS Welcome Reception will be held for all attendees and exhibitors on the evening of Tuesday, July 17, from 6:00 to 7:30 p.m. just outside the show floor. And returning for a second consecutive year is the MAATS Silent Auction, held as part of the opening night event. All proceeds collected from the auction go to benefit the industry’s Grow Boating Initiative.
Once again, MAATS will continue its long-standing association with the National Marine Distributors Association’s S.T.E.P. Conference, being held July 16-17 at the Las Vegas Hilton. Other popular features returning to this year’s event include Buyer-Supplier Meetings, where accessory suppliers have an opportunity to meet buyers in a private setting to discuss new products, and New Product Previews, which give exhibitors a forum to introduce new products to an attentive group of more than 150 invited buyers and media representatives.
Innovation Award entries are currently being accepted, and the deadline is Friday, June 22. For information on submitting a product for consideration in the MAATS Innovation Awards program, contact NMMA trade events project manager Melissa Skomedal at (312) 946-6281; mskomedal@nmma.org.
Exhibit space is still available for this year’s show. To reserve a spot at MAATS, contact sales manager Joanne Miller at (312) 946-6245; jmiller@nmma.org.
For more information on the silent auction, or to donate items, contact sponsorship/event coordinator Jessica Ellis at (312) 946-6226; jellis@nmma.org.
For more information on MAATS, visit nmma.org/maats, or contact NMMA trade events manager Kathleen Clickett at (312) 946-6252; cklickett@nmma.org. 43
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| [ Jun 05, 2007 ]
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28th annual NMBA event to take place at Sawgrass Marriott in Jacksonville, Fla. |
Marine Lenders Annual Conference Sets Late September Dates
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| Florida’s Sawgrass Marriott Resort & Spa near Jacksonville is the site for National Marine Bankers Association’s (NMBA) 28th Marine Lending Conference, taking place September 30-October 2. NMBA’s Conference Committee, co-chaired by Peggy Bodenreider of GE Money and NMBA Director Emeritus Don Mattocks, selected the venue based on its facilities, comfortable meeting space, attractive lodging rates, easy travel accessibility, exceptional golf courses and nearby attractions.
The Conference will feature business sessions focused on lending issues and concerns, identify opportunities in the coming year, provide an overview of how the boating industry is faring, deliver a useful general economic outlook, and update industry promotional efforts available to attendees. It highlights networking with colleagues through the traditional golf tourney, planned mixers and side-activities, as well as when the exhibit area is open.
NMBA’s Conference is the annual meeting place for those involved in the marine finance and related service industries and attracts 150-plus participants each year.
Sawgrass is the second largest golf resort in America, with five courses and 99 holes. NMBA’s 11th Golf Tournament, which has been attracting a field of 90 participants in recent years, will use one of the courses that is host to The PGA Tour and Senior PGA Tour, and home of the Players' Championship. For non-golfers, area attractions include historic cities, Walt Disney World and the Daytona Speedway, among others.
Early booking is recommended. Room rates have been secured for $169 (plus taxes and fees) per night. Visit sawgrassmarriott.com for details of its many amenities. For hotel reservations, call (904) 285-7777 or toll free (800) 457-GOLF and mention the NMBA conference to receive the preferred lodging rate.
Sponsors, exhibitors and advertisers (featured in the program directory that becomes a useful resource for finding lenders, finance products and services) are an integral part of the conference.
For additional information regarding 2007 NMBA Marine Lending Conference, visit marinebankers.org or contact Bernice McArdle at (312) 946-6260; bmcardle@nmma.org. 42
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| [ Jun 05, 2007 ]
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There’s a Lot to See and Do at the ... |
WoodenBoat Show at Mystic Seaport
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| With so much to explore during the 16th Annual WoodenBoat Show taking place at Mystic Seaport from June 29 through July 1, visitors should plan to spend the weekend. Luckily, admission to these two great attractions for two consecutive days costs just $17.50 for adults and $12 for children ages 6 to 17!
The 16th Annual WoodenBoat Show will present more than 100 traditional classics and contemporary wooden boats of every type. Large and small; old and new; power, sail, oar and paddle – all will be on display at Mystic Seaport. Everything one needs to outfit their boat will be offered by dozens of national and international manufacturers and distributors. Several daily workshops and demonstrations will provide useful information and diverse skills training. Up to a dozen families and groups will build and launch their own boats throughout the weekend. These are just a few of the exciting offerings available during this year’s show. Many more are expected to be announced in the coming weeks. Check the website: TheWoodenBoatShow.com for updates.
While at the show, visitors should also take advantage of all that Mystic Seaport has to offer. They can visit a working shipyard, tour historic tall ships, cruise the Mystic River, explore a re-created 19th-century village, view fascinating exhibits, shop for marine art and learn about stars under the planetarium dome.
Show goers may witness the lost art of wooden shipbuilding in the Henry B. duPont Preservation Shipyard, an awe-inspiring opportunity to watch skilled craftspeople perform skills made nearly extinct by steel and fiberglass. From a visitors’ gallery, the shipyard offers a bird’s eye view of carpenters’ shops, an amazing 85-foot spar lathe, a rigging loft and a large, open area where the Museum’s vessels are brought indoors for repair.
From the world's last wooden whaleship, the Charles W. Morgan, to the last example of early 20th-century New England fishing vessels, the L.A. Dunton, Mystic Seaport’s vessels offer a glimpse of long-past seafaring days. As both a working vessel and historic icon, the Charles W. Morgan is a reflection of America in more ways than we can imagine. During her career as a whaling ship, the Morgan provided employment and investment opportunities for hundreds of people who supplied lubricating and illuminating oil derived from whale blubber. At the end of her whaling career, the Charles W. Morgan took her place as a National Historic Landmark, educational resource, film and media star, and as a porthole into America’s rich and diverse past.
Visitors can get out on the water for rides along the scenic riverfront aboard several other Mystic Seaport vessels. The Breck Marshall, a 20-foot Crosby catboat reproduction; Resolute, a 26-foot, diesel-powered Herreshoff launch and the 1908 steamboat Sabino all offer guided tours. If one prefers being the captain, Mystic Seaport has several small sailboats and pulling boats visitors can rent and pilot themselves.
The streets of the re-created 19th century seafaring village are lined with more than 30 old New England trade shops and businesses. These aren't all replications – most are real historic buildings, transported from locations around New England. And they're home to many bustling maritime trades, from shipsmiths and coopers to woodcarvers and riggers.
Mystic Seaport exhibits do anything but just hang on the wall. The 19th-century has never felt more alive than in the Museum’s formal exhibits and maritime galleries – the nation’s foremost. The newest exhibits explore the evolution of the pleasure yacht; the contributions of African Americans to maritime history; and the Rosenfeld family's legacy of maritime photography. Don't forget the Planetarium, where one can see the stars like never before - in the middle of the day! Additionally, the Maritime Gallery at Mystic Seaport is the nation's foremost gallery specializing in maritime art.
Younger visitors also have a wide variety of opportunities for learning and fun. Kids seven and under can swab the deck, move cargo, cook in the galley, dress in sailors’ garb and even sleep in ships’ bunks in the Children’s Museum. In the Discovery Barn, designed especially for kids ages 8 and up, parents and kids can explore interactive computer exhibits, furl a sail, or learn to tie sailor's knots. The playscape area, surrounded by mulch for safety and benches for parents and caregivers, offers a sailing ship, lobster boat, and fishing dragger designed just for kids to climb around and explore.
The 16th Annual WoodenBoat Show at Mystic Seaport is open from 9 a.m. to 5 p.m. daily from Friday, June 29 through Sunday, July 1, 2007. Tickets, which can be purchased in advance at TheWoodenBoatShow.com, cost $17.50 per adult and $12.50 for children ages 6 – 17. Each ticket admits the bearer for two consecutive days. Children ages 5 and under are admitted free with an adult. Additional attendee and exhibitor information may be obtained by calling WoodenBoat Publications, the show producers, at 1-800-273-7447. 41
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| [ Jun 05, 2007 ]
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Autism Speaks 400 at Dover ... |
Avid Sportsman Martin Truex, Jr. Wins
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Springfield, Missouri - On any given weekend, hundreds of thousands of fans will fill the grand stands and the infields watching and cheering as NASCAR drivers circle the track at mind numbing speeds. With two industries where passion is a way of life, it seems only natural for Bass Pro Shops and NASCAR to have developed a strong partnership. (winning photo)
With this partnership comes exciting victories. Former NASCAR Busch Series champion, Martin Truex, Jr., held on to win his first NASCAR Nextel Cup in the breathtaking Autism Speaks 400 today, Monday, June 4th at Dover International Speedway. The race was rain delayed from Sunday.
Bass Pro Shops is proud to be a part of this winning race team and takes pride in the sponsorship program we offer each year.
To request a free catalog call 1-800-BASS PRO. 40
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| [ Jun 05, 2007 ]
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Calcutta Marine Introduces the Model 360 Sport Fishing Catamaran
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| Overnight and weekend fishing is about to become much more comfortable thanks to the introduction of the model 360, a pure fishing machine with overnight accommodations for 4 or 6. This 36' Power Catamaran sports a 14' beam and massive 100-gallon circular bait tank. Powered by twin Yanmar 315hp diesel engines, it can reach top speeds in the 40's and cruise in the mid 30's, with double the fuel economy of similar sized boats.
"We wanted to build a hard-core fishing machine with accommodations for overnight and weekend trips ... not a living room with a balcony to fish from, like so many Express Boats," said Steve Ellis, President of Calcutta Marine. "Having two or three times the deck space of a typical Express Cruiser, this boat has seating and storage for a weekend cruise with family and friends as well."
For more information, please contact Calcutta, Attn: Steven Ellis, 2200 Frog Echo Road, Palmetto FL 34221, or call 941-721-3313. You may also Visit our Web Site www.CalcuttaBoats.com
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| [ May 15, 2007 ]
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Association recognized for 2005 NMMA Annual Report, 2006/07 MAATS invites |
NMMA Wins Trio of Prestigious Graphic Design Awards
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| The NMMA was recently honored with a trio of prestigious 2007 American Inhouse Design Awards by the editors of Graphic Design USA, the premier showcase for inhouse design excellence. NMMA received three Certificates of Excellence in this year’s competition: One for its 2005 NMMA Annual Report; a second for its Media Luncheon Invitation created for the 2006 Marine Aftermarket Accessories Trade Show (MAATS); and a third for the 2007 MAATS Hosted Buyer Invitation.
The American Inhouse Design Awards honor outstanding new work of all kinds, including: Print and collateral; packaging and point-of-purchase; internet and interactive design; broadcast and motion graphics; and corporate identity and logos. The awards recognize exceptional inhouse designers and design teams within corporations, media companies, non-profits and educational and government institutions.
In 2007, the awards program received more than 4,000 entries—a record number for the 40-year-old design competition. Of these 4,000 entries, approximately 15 percent received recognition. The American Inhouse Design Awards are presented by Graphic Design USA and corporate sponsors include AGFA Graphics and The Creative Group.
“It is a real honor for NMMA to receive national recognition for its inhouse design work from a competition of this magnitude,” says Carl Blackwell, NMMA vice president of Marketing & Communications. “The competition pitted NMMA against ‘the best of the best’ from thousands of prestigious associations and ad agencies across the country. Winning these awards is a testament to the talented and creative team of designers we have on staff here at NMMA, and we applaud them for their efforts.”
For more information, visit the American Inhouse Design Awards website at www.gdusa.com, or contact Blackwell at (312) 946-6277; E-mail.
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| [ May 18, 2007 ]
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Visitors to DiscoverBoating.com can enter to win houseboat vacation |
Discover Boating to Recognize Best Boat Names
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| Discover Boating launched its first ever Best Boat Names Contest online, which runs from now until June 15 on DiscoverBoating.com. The contest, presented by Discover Boating and sponsored by BoatRenting.com and Forever Resorts, will award the individual with the most unique boat name a houseboat vacation package at a destination of his or her choosing.
“DiscoverBoating.com is becoming more and more of an interactive space, not only for the potential boat buyer, but for the boater looking to learn more about what he or she can experience on the water,” says Carl Blackwell, vice president of Marketing & Communications for Grow Boating Inc. and the NMMA. “We’re excited to launch the boat name contest because it’s a way we can engage visitors to DiscoverBoating.com and provide a forum for them to share their personal passions for one of boating’s great pastimes—a boat’s name.”
Contest entries are being accepted from April 23 through May 23. To enter, visit DiscoverBoating.com and add your most original and creative boat name to the list. Afterwards, from May 24 through June 15, DiscoverBoating.com visitors can view the names posted and vote for their favorites.
The grand prize winner, whose boat name is selected as the “most original,” will receive a three-day, three-night weekend getaway on a houseboat for up to six guests, provided by BoatRenting.com and Forever Resorts. The houseboat vacation includes airfare, fuel costs and an operator for the boat, and the winner may select from more than 10 Forever Resorts locations nationwide.
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| [ May 15, 2007 ]
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Comprehensive rulemaking affects all sectors of marine manufacturing |
EPA Signs Landmark Marine Engine and Boat Evaporative Emission Rule
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| Chicago IL – Recently the Environmental Protection Agency (EPA) signed a proposed rule that, once finalized, will result in the largest regulatory action in the history of the recreational marine industry. The EPA rule, titled “Control of Emissions from Non-road Spark Ignition Engines and Equipment,” impacts boatbuilders, gasoline engine manufacturers (both outboard and inboard/sterndrive) and manufacturers of marine generators. The NMMA is encouraging its members to submit comments to EPA on its proposal by the August 3 deadline.
The effects of EPA’s latest proposal are two-fold, requiring spark ignited (gas) marine engine manufacturers to meet new emission standards beginning in 2009 and boatbuilders to reduce evaporative emissions from boat fuel systems. Under the proposal, outboard and PWC engines will have to be certified to the same stringent exhaust emission standards as will be required by the California Air Resources Board (CARB) in 2008. For sterndrive and inboard engines, the EPA rule proposes catalyst-based exhaust emission standards apply beginning in 2009. Boatbuilders will be required to change their fuel systems with requirements for fuel hose, plastic fuel tanks and controlling emissions from the fuel tank vent.
“This is by far the most comprehensive rulemaking ever imposed on the recreational marine industry,” says Thom Dammrich, NMMA president. “It’s not just an engine rule; this proposal directly affects boatbuilders as well as engine manufacturers and will change the way builders design a boat’s fuel system. The entire industry needs to be aware of this ruling and prepare to meet all necessary requirements under the new EPA guidelines.”
This rulemaking culminates nearly a decade of NMMA and industry-wide efforts to work with EPA on several data collection projects related specifically to evaporative emissions and engine emissions, including: The Carbon Canister Diurnal Emission Evaluation; Fuel, Fill and Vent Hose Permeation Emission Test Program; Off-cycle Emission Data Collection Project; and the Fresh and Salt Water Catalyst Test program, funded by EPA, the U.S. Coast Guard and CARB.
“It is very rewarding to be part of an industry that works so closely with government agencies like EPA and the U.S. Coast Guard to create these regulations, which provide cleaner air, improved fuel economy and allow for the creation and development of new products for our customers” says Chuck Rowe, NMMA Chairman and president of Indmar Products Co. Inc.
A public hearing has been scheduled for June 5 in Reston, Va. Members of the NMMA Evaporative Emission Task Force and the Engine Manufacturers Division (EMD) will convene May 14-16 to prepare for the hearing. Written comments are due to EPA by August 3.
To download a copy of the proposed EPA rule, preamble and Regulatory Impact Analysis, visit www.epa.gov. For additional information, contact John McKnight at (202) 737-9757; jmcknight@nmma.org.
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| [ May 15, 2007 ]
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Shoreline Boat and RV Repair Opens in Tulsa May 2007
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Tulsa, OK - Shoreline Boat and RV Repair is opening in Tulsa. Specializing in the repair and detailing of aluminum and fiberglass bass and pleasure boats, RVs, travel trailers, fifth wheels and towing trailers. Shoreline lets customers get back to enjoying the good life…and fast. The average repair time is only five-to-seven days – that’s virtually unheard of in the repair industry!
And because over 90% of boat and RV repairs are covered by insurance, or by the manufacturer’s warranty, the Shoreline staff will take care of all claims and paperwork. Another reason why we are the best in the business!
Shoreline Boat and RV Repair earned the distinction of being the Midwest’s only professional full-service boat, RV and travel trailer repair center when it was made a member of the American Boat Builders and Repairers Association in 2004.
Locally-owned and operated by Kevin Kolbeck, Shoreline’s flagship facility is located in the Kansas City, Mo. suburb of Smithville and has been in operation since 1999.
For more information, please contact Kelly Kolbeck at 918.808.4581 or contact Shoreline at 918.249.0049. You may also visit the Web site at: www.shorelineboatandrvrepair.com.
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| [ May 15, 2007 ]
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Flatstalker®, Inc. Announces The Launch Of Its New Fishing Craft
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| Conroe TX - Flatstalker®, Inc. the manufacturer of the world’s only self-propelled stand-up fishing craft launches its product to the worldwide market. Its one of a kind craft utilizes patented technology which allows users to either stand or sit while fishing in waters as shallow as 2 inches. This remarkable craft is an innovated and stable alternative for people who fish in kayaks or canoes. For duck hunters, it is the perfect replacement for a hunting blind with camouflage tops and gun port accessories.
The inventor of the Flatstalker, Roy Sanders, who has designed, tested and perfected the Flatstalker for over three years has been fishing the Texas Gulf Coast most of his life. He had always dreamed of building the perfect fishing machine that gave anglers the ability to sit, stand, or sight cast from an elevated platform while still giving the angler the stability, maneuverability, and stalking abilities to fish in areas few crafts could ever access. “I knew I had the perfect fishing craft when I could throw away my wading gear,” Sanders said. 34
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| [ May 15, 2007 ]
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Yapluka Double-Deck Catamaran Line
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In order to satisfy the growing demand, the “Double Deck” line launched by Yapluka offers owners space and a “quality of life” on board beyond comparison.
Large and spacious owner cabin situated at the front of the main deck so that it has panoramic ocean views, a private terrace and direct access to the private bathroom with hydro-jets and Jacuzzi.
Incredible stability while cruising and mooring.
- Cruising speed: 13 / 14 knots at a consumption 100 L / Hour.
- Sailing speed: between 15 and 20 knots, consumption 0.
- Trifling building price compared to Motor-yacht.
“Double Deck” concept available on YAPLUKA 85”, YAPLUKA 100”, YAPLUKA 115”, YAPLUKA 130”. 33
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| [ Apr 19, 2007 ]
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Volkswagen Marine – Coming to a waterway near you
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| Volkswagen Marine is making a splash in the U.S. market with the introduction of their engines. This pond jump for Volkswagen Marine is by way of Ring Power Corporation, a Caterpillar® dealer based out of St. Augustine, Fla. This makes sense, given that a majority of European Volkswagen Marine dealers are Caterpillar dealers, too.
Volkswagen marinized the engines at their Salzgitter, Germany plant with the boating enthusiast in mind. The new Turbocharged Direct Injection engines, particularly the TDI 225-6 model, are without direct competition in power and performance.
The biggest of the SDI/TDI engines available is the 225-6, featuring a dry weight (excluding transmission) of only 717 lbs. This gives a comparative weight advantage of 220 lbs over other diesel marine engines. The TDI 225-6 delivers 225 hp at 4200 rpm, and produces 333 lb-ft of torque at only 2000 rpm. It’s only 36 inches in length, 30 inches in width, and 27 inches in height. Despite all this compacted power, the engines are quiet running thanks to a dual-mass flywheel absorbing transmission and drive vibrations.
If your waters of interest aren’t yet churned, consider the following about the engines:
All were designed with fuel economy in mind, but the V6’s is further increased by the turbocharger with “variable turbine geometry.” That means whether you’re trolling along or pulling a ski-team, you’ll receive maximum propelling power from the engine when you want it and you won’t over boost when you reach top rpm. Another component of the V6 engines is the piezo-controlled injection.
In comparison with a solenoid valve-controlled injection, piezoelectric technology provides several advantages: very short switching times, multiple injections per working cycle, and precisely apportionable injection quantities. One other fun feature is the electric oil extractor pump. This “one touch oil change” keeps the procedure simple and neat.
The ever-efficient, diesel-burning engines provide more power, better nautical mileage, and comply with strict pollution standards. The clean-burn renders the engines virtually smokeless and odorless. The four and five cylinder engines are also biodiesel PME/RME fuel friendly; just remember to check that your hoses and fuel tank are rated for biodiesel too. “Low maintenance” isn’t a phrase boaters may know much about, but the Volkswagen Marine engines are just that. The engineering is excellent and comes with a 24-month/unlimited hour warranty, covering 100 percent of parts and labor during that time. Chuck Lampman, VP of Marine Sales at Ring Power, Tampa, Fla., stated, “As long as the engine is in the planing hull and being used for leisure purposes, you can run the engines twenty-four/seven at full load.”
You can buy the engine with or without the transmission. Prices range from $9,708 to $30,260 with transmissions. You can get specifications and very in-depth information about the engines from ringpower.com/vw, or you can contact Chuck Lampman of Ring Power Marine Sales at 813-671-3700.
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| [ Apr 19, 2007 ]
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NMMA becomes first organization to join NMBA at Associate level |
National Marine Bankers Association Welcomes Associate Membership
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| The National Marine Bankers Association (NMBA) recently approved a change to its by-laws allowing Associate Membership in the organization, and the NMMA has signed on to become NMBA’s first Associate Member.
“NMMA has always been a partner and strong supporter of NMBA and its role in the industry,” says Jim Coburn, NMBA president. “We’re proud to welcome NMMA into our membership ranks and invite other industry groups to follow its lead and become more involved with the association”
In addition to NMMA, several more industry companies have joined NMBA at the Associate level. New NMBA Associate Members are: ABOS Marine Blue Book; Atlantic Boat Documentation Inc.; Butzel Long Attorneys and Counselors; Davis & Company Ltd.; First America Transportation Title Insurance Company; Global Marine Insurance Agency; Harrison Marine Inc.; Lab Marine; Marine Finance Consultants; National Liquidators; and Travelers Insurance.
Associate Members of NMBA receive an Associate Membership Certificate and are entitled to receive all association mailings and communications. Additional benefits include discounts on conference and workshop fees equal to that of full-fledged members and use of the NMBA logo on letterhead, in marketing materials and on websites. Associate Members may also serve on NMBA committees or be committee chairpersons, and a special seat will be reserved on the NMBA Board of Directors.
NMBA encourages companies from all segments of the marine industry to join at the Associate level, including: Marine documentation services; marine recovery agents; marine insurance agencies and companies; marine industry associations; marine surveyors; marine finance software and value publications; admiralty attorneys; marine finance industry consultants; and others, pending NMBA Board approval.
For additional information regarding NMBA or to join as an Associate Member, visit marinebankers.org or contact Bernice McArdle at (312) 946-6260. 31
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| [ Apr 19, 2007 ]
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Dealerships certified under the Marine Industry Dealership Certification program |
Fourteen Additional Dealerships Become Marine Industry Certified
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| Fourteen more boat dealerships recently became certified under the Grow Boating Initiative’s Marine Industry Dealership Certification program. With the addition of these dealerships, a grand total of 214 marine retail outlets now officially carry the “Marine Industry Certified” designation.
All newly-certified dealerships participated in Marine Industry Dealership Certification Launch Workshops across the country prior to earning their “certified” status and successfully completed an on-site visit.
Newly-certified dealerships are:
- Empire Marine, San Bernadino, CA
- Full Tilt Marine, Grasonville, MD
- Full Tilt Marine, Woodbridge, VA
- G&G Marina Inc., Roach, MO
- Glenn Marine Family Boating Center, Northport, NY
- Ivancic Marine, Cleveland
- Minmar Marine, Sea Isle City, NJ
- Nautica Marine, Georgetown, SC
- Pat’s Boats, Akron, OH
- Schock Boats, Newport Beach, CA
- Sea Ray of Columbia, Irmo, SC
- Sea Ray of Lake Norman, Cornelius, NC
- Sportsman’s Outfitter and Marine, Lee’s Summit, MO
- Texas Marine of Beaumont Inc., Beaumont, TX.
“We salute these dealerships for all the hard work and effort they put forth to become Marine Industry Certified,” says Phil Keeter, vice president of Marine Certification Inc. and president of the Marine Retailers Association of America (MRAA). “This prestigious designation confirms each dealerships’ ongoing commitment to providing the best customer service experience our industry has to offer.”
Dealership Certification actively addresses one of the key factors essential to fostering growth in the marine industry: Customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the industry’s Grow Boating Initiative. The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction.
To date, a total of 442 dealerships have enrolled in the Marine Industry Dealership Certification program, 214 of which have completed the process and earned the official “Marine Industry Certified” designation. Spring Launch Workshop dates are posted on DealerCertification.org. The complete list of Marine Industry Certified dealerships is posted on the consumer website DiscoverBoating.com, which was visited by more than one million individual consumers in 2006. Marine Industry Certified dealerships have direct access to consumer prospects generated through the website. 30
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| [ Apr 19, 2007 ]
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Publicity Club of Chicago Recognizes 2007 Chicago Boat, RV & Outdoors Show PR Team |
NMMA Wins Award for Outstanding Public Relations
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| The Publicity Club of Chicago (PCC) awarded the NMMA the prestigious Silver Trumpet Award for distinguished achievement in public relations. NMMA and Born Public Relations were specifically recognized for communications efforts on the 2007 Chicago Boat, RV & Outdoors Show.
The Silver Trumpet Award honors distinguished public relations and marketing communications efforts. The award presented to NMMA recognizes outstanding communications strategies for the Overall Show Media Coverage executed around the 2007 Chicago Boat, RV & Outdoors Show. The public relations strategy focused on positioning the Chicago Boat, RV and Outdoors Show as the biggest and best event for outdoor enthusiasts in the Midwest by leveraging the show’s diverse product mix, spokespeople, special features and events.
In addition to comprehensive coverage of the latest boat and RV models on the show floor, media coverage highlighted the show’s family-friendly features, including the First Mate Patch program, Take Me Fishing Center and Captain Kids’ Discovery Point. The First Mate Patch program is a facilitated program designed as an engaging way to educate children on the benefits of outdoor recreation through several learning stations on the show floor.
Making its Chicago Boat, RV & Outdoors Show debut was Captain Kids’ Discovery Point, an interactive exhibit to encourage children to develop interest in water activities, through experience in building model boats, knot tying and boater’s safety. Other exhibit features included designated areas to explore and identify different types of boats, ocean literacy, fishing and conservation.
Also making its first appearance at the 2007 show was the Take Me Fishing Center, developed by NMMA and the Recreational Boating and Fishing Foundation (RBFF). Designed for anglers of all skill levels, it featured hands-on activities, technique demonstrations, expert guidance, daily seminars and giveaways.
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| [ Apr 19, 2007 ]
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The Discontinuation of *CG
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| In an effort to improve Search and Rescue Response the Coast Guard has requested all wireless providers in states other then Alaska to remove the specialized keying sequence, *CG, used to reach the Coast Guard for maritime emergency assistance.
The *CG feature was introduced by some cellular communications companies in the early 1990’s, but never developed into a nationwide service. As wireless providers moved to digital systems, some didn't migrate *CG to the new system and others even lost track of whether or not they were continuing the feature. This patchwork of service is confusing for the mariners who choose to use it, and may, in fact, prevent them from making a timely call for assistance should they find themselves in an area where *CG is not available.
The Coast Guard has found through research and experience that with the multitude of wireless systems and the misalignment of cellular coverage areas with our regions for Search and Rescue response, the use of this specialized service has resulted in misdirection of emergency calls. This has often added significant delays in the Coast Guard response to those calls for assistance.
The Coast Guard has requested that the cellular companies reroute all *CG calls to the 911 Public Safety Answering Point (PSAP) nearest to where the call originated. As an added precaution, mariners should stop using the special keying sequence *CG and begin using 911 on their cell phones to notify authorities of a distress at the onset of a maritime emergency if a cell phone is their only means of communication.
The one exception to the discontinuance of the *CG specialized keying sequence is the Alaskan cellular phone region. Cell phone companies operating in Alaska all have the *CG feature available, and because the Coast Guard has a single number for routing those emergency calls, the cellular and Coast Guard regions are fully aligned; calls are not missed and can not be misdirected. The *CG feature will remain active in Alaskan waters.
Mariners are encouraged to invest in a VHF-FM radio as their primary means of distress alerting on the water. Communication via VHF-FM radio provides superior alerting capabilities over cellular phones.
A VHF-FM radio provides superior service in a maritime emergency because:
- When a MAYDAY is sent out via VHF-FM radio it is a broadcast, not just one party is receiving the distress call; any nearby boaters can hear the distress call and offer immediate assistance. Cellular phones are point to point; other boaters in the area can not hear the call and consequently will not be able to respond.
- With the Coast Guard’s Rescue 21 system improvements to the National Distress and Response System (which is monitored by Coast Guard Sector communications centers) coming on line, any call, distress or otherwise, placed over a VHF-FM radio will have an associated line of bearing (LOB). This LOB significantly narrows the area to which Coast Guard or other responders must look to find the boater making the call. In many locations two or more LOB’s will be associated with a call; the intersection of those LOB’s will provide the position of the caller. A cell phone doesn’t do this. If the distressed caller does not know his location it is difficult and time consuming to determine a position through the wireless companies. This is often aggravated by low batteries and poor reception.
- VHF-FM radios are manufactured today with Digital Selective Calling (DSC). This feature provides the mariner with an emergency feature that will send a distress with the vessel’s information and Global Positioning System (GPS) location at the press of a button. It is important to note that the DSC radio must be properly registered with an MMSI number through Boat US and the radio must be properly interfaced with the GPS in order to send an accurate position to assist emergency responders to respond to the distress.
All maritime boaters should have a VHF-FM radio onboard their vessel to assure any calls of distress are heard immediately. Cell phones should only be used as a secondary means of communications. If the cell phone is the only means of communication available then remember, as with any land based emergency, the number to call rescue personnel is 9-1-1. *CG is no longer available. Have a fun and safe boating season. 28
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Boat, engine manufacturers and dealers should note responsibilities under new requirements |
New CARB Emission Regulations Set to Take Effect in 2008
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| Chicago, IL - Beginning January 1, 2008, the State of California will introduce a new, more stringent set of exhaust emission regulations for sterndrive and inboard (SD/I) gasoline marine engines, and the NMMA is encouraging all parties in the SD/I distribution channel—including boatbuilders, engine manufacturers and boat and engine retailers—to understand their individual responsibilities and liabilities associated with the ruling.
Under the new California regulations, the state will require all boats outfitted with gasoline SD/I engines manufactured after January 1, 2008 be equipped with catalyst technology. There are only a few exceptions to this rule; 4.3 liter and 8.1 liter engines manufactured by General Motors (GM will stop producing these models after 2009) and some phased-in Indmar engines (the company began its phase-in program this year) will still have an opportunity to sell these engines un-catalyzed. Engine manufacturers are also required to certify their engines meet the appropriate model year emission standards with the California Air Resources Board (CARB).
Another regulation recently adopted by the State of California, which took effect January 1, 2007, requires boatbuilders (with the exception of those using Indmar engines) to install a low permeation fuel hose between the fuel tank and the engine on boats with engines built after the first of the year. The hose must be marked A1-15. Both the American Boat and Yacht Council (ABYC) fuel systems standard and the Society of Automotive Engineers (SAE) J1527 fuel hose test methods have been updated to reflect these changes.
California stipulates engine manufacturers must inform boatbuilders when low permeation hose installation is necessary. It then becomes the boatbuilders’ responsibility to install the hose and the dealership’s responsibility to ensure all boats sold in California with SD/I engines built after January 1, 2007 have low permeation fuel hoses attached. Marine retailers may, however, continue selling boats with engines manufactured prior to January 1, 2008, as the CARB regulations do not impose a sales date deadline for regulated SD/I engines.
“It is more critical than ever that boat and engine manufacturers and marine retailers pay attention to these emission regulations,” says McKnight. “Each year, the CARB Enforcement Division issues violations and financial penalties against small engine equipment dealers, automobile dealers and boat dealers selling non-compliant engines. We cannot stress enough how important it is the industry at large comprehends what is expected of it and what the consequences are if these CARB regulations remain misunderstood or ignored.”
To read the latest NMMA White Paper on the CARB requirements, visit NMMA.org. For additional information about CARB emission regulations, contact McKnight at (202) 737-9757; jmcknight@nmma.org. 27
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| [ Apr 19, 2007 ]
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Southwind Boats becomes 100th program participant |
NMMA’s CSI Program Reaches Customer Service Milestone
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| Chicago, IL - The NMMA Marine Industry Customer Satisfaction Index (CSI) program recently achieved another major milestone—participation of its 100th member. With the recent addition of Southwind Boats of Elkhart, Ind., the program now includes 100 participating boat and engine brands.
“This marks a significant achievement for the NMMA CSI program and all program participants alike,” says Howard Papke, CFO of Pro-Line Boats and chairman of the Marine Industry CSI Steering Committee. “Clearly, the program is growing and the industry has focused its full attention on the importance of taking care of its customers first and foremost.”
“Southwind Boats is serious about customer satisfaction,” says Ron Betzer, director of Customer Service for Southwind. “We launched the brand this past summer to fill a need in this segment for a hybrid in the deckboat/pontoon product categories reflecting our passion for quality, innovative design and best overall consumer value. We plan to achieve the same standard of customer service and CSI recognition as our other brands, including Bennington and Sedona, have in previous years.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve the quality of customer satisfaction in the boating industry. Since the program’s inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.
In July of 2006, the NMMA CSI program placed expanded Industry Quarterly Customer Satisfaction Data online, making it available to program participants 24 hours a day, seven days a week through www.nmmacsi.com. Program participants can log on using their username and password. The online reporting system provides more detail, better benchmarking data and is easily accessible by all participants.
The Marine Industry CSI program meets the 2007 model year CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program.
For more information about the Marine Industry CSI program, contact program director Terry Leitz at (312) 946-6212; tleitz@nmma.org. 26
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| [ Apr 19, 2007 ]
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Manufacturers complete certification requirements under the NMMA Boat/Yacht Certification program |
Seven Additional Boat Manufacturers Become NMMA Certified
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| Chicago, IL – Seven additional boat manufacturers are now officially certified under the NMMA Boat/Yacht Certification program.
The following manufacturers recently earned the “NMMA Certified” designation for their respective products: General Boats, Edenton, N.C.; Mainstream Outdoors, Stillwater, Minn.; Panga, Miami; Sessa Marine, Milano, Italy; and Smoker Craft, Sun Chaser and Sylvan, all of New Paris, Ind.
Certification is an NMMA membership requirement beginning with all products manufactured for model year 2007. To date, 209 NMMA member manufacturers have become NMMA Certified. An additional 163 manufacturer members are currently undergoing the certification process.
While all boats in the United States must meet applicable U.S. Coast Guard regulations, boats built by manufacturers participating in the NMMA Certified program must also meet the more comprehensive standards set by the American Boat and Yacht Council (ABYC). Furthermore, to become NMMA Certified, a boat must pass rigorous third-party inspection to ensure they meet and adhere to all applicable standards, as well as maintain an ongoing, formal Customer Satisfaction Index (CSI) program.
The NMMA Certification program covers more than 30 categories of standards, which vary by boat type and size and may include: fuel systems; ventilation; passenger and weight capacity; horsepower capacity; flotation; electrical systems; navigation lights; warning label placement and guidelines; and steering systems.
For additional information on the NMMA Certification program, or to schedule an inspection, contact NMMA manager, engineering standards Robert Newsome at (312) 946-6275; rnewsome@nmma.org.
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| [ Apr 18, 2007 ]
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Look for new television, print and online banner ads to appear beginning in March |
Discover Boating Launches Updated Advertising Campaign
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| Chicago, IL - Discover Boating recently unveiled its new creative and 2007 marketing campaign strategies during the Grow Boating All-Industry Update meeting in Miami, before a standing room-only crowd of more than 500 industry stakeholders and marine media.
This year’s campaign kicks off beginning the first week of March and runs through the Memorial Day holiday, largely considered the official start of boating season. The media mix remains relatively steady, incorporating national cable, magazine and internet advertising, but with a few new twists on the successful components of 2006—including new television, print and online creative executions, increased frequency and more value-added opportunities.
Several value-added vignettes, produced at no additional cost to Discover Boating, were negotiated along with the cable television media buy. They include: A “Best Boating for Families” segment on the National Geographic Channel; CMT’s “Top 20 Countdown” filmed at the Miami International Boat Show; and customized Discover Boating messages based on local weather conditions courtesy of The Weather Channel.
In print, Discover Boating will likewise use the “Dogs” theme to draw attention to boating messages, along with two additional ads called “Kids” and “Generations,” which reinforce the philosophy “Life’s Better on a Boat.” The Discover Boating print campaign will run prominently in the March through May editions of 11 major magazines: Popular Science; Popular Mechanics; Family Handyman; Men’s Journal; Golf, Field & Stream; Outdoor Life; Motor Trend; Family Circle; National Geographic Traveler; and Real Simple Travel.
In addition to the ads, 18 million business reply cards encouraging consumers to request a free copy of the “Get Started in Boating” DVD were negotiated as part of the print campaign at no cost, a total value of approximately $475,000. These cards, found in the May editions of several national publications, will help Discover Boating not only drive, but also track consumer leads.
Internet advertising is also ramping up this year, with more than 180 million banner ad placements being served on more than 400 websites, including Weather.com, Discovery.com, CNN.com and AOL.com. Keyword advertising on search engines like Google, Yahoo! and MSN will continue year-round in 2007, a significant change from the 2006 internet strategy. Discover Boating will also advertise during online broadcasts of the NCAA Basketball Tournament in mid-March. Last year, the NCAA online broadcast was the largest live video-streamed event in history, with more than 30 million individual video streams recorded. In 2007, that number is expected to grow even larger and surpass the 2006 total.
Negotiated as another value-added bonus, the Boat Selector Tool—one of DiscoverBoating.com’s most popular features—will be imbedded in the editorial sections of a handful of popular websites, including AccuWeather.com, ESPNOutdoors.com, OutdoorLife.com and Weather.com. This piece alone is expected to create more than five million consumer impressions for Discover Boating in 2007.
For more information on the Discover Boating advertising campaign, visit GrowBoating.org or contact Carl Blackwell at (312) 946-6277.
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| [ Apr 18, 2007 ]
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Web sites Powered by Channel Blade Technologies Honored at NMMA OEM and Dealer Web Awards
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| Miami Beach, FL - Channel Blade Technologies received accolades when two customer web sites took top honors at last week’s Miami International Boat Show. The awards represented top honors in two of the five categories in the annual North American Marine Industry Web Awards competition.
The winning Dealer/Broker site, HMY Yacht Sales (www.hmy.com) and OEM/Manufacturer site, Meridian Yachts (www.meridian-yachts.com) both rely on graphical interface, hosting and lead management solutions created by Channel Blade.
Representatives from both HMY and Meridian were quick to highlight Channel Blade’s efforts.
Launched in 2004, the Marine Web Awards program recognizes company Web sites that demonstrate a higher standard of excellence in creative design, ease of navigation and the presentation of up-to-date content. Judges for the awards were polled from a wide range of backgrounds. Industry executives participating this year included Tim Brunelle, senior partner and executive creative director, Carmichael Lynch Agency; Rebecca Sillin, The Zeno Group; Julie Adams, art director, Arc Worldwide; Enam Noor, founder, Desme; Fernando Regueiro, director, Internet services, NMMA); and James Nolan, group general manager of boats.com & yachtworld.com. 23
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Shakespeare Relocates
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| The Electronic Products Group of the Shakespeare Co., a global leader in RV, outdoor, marine and military antennas, has recently relocated their offices within the company complex.
Effective immediately, the new physical location for the Electronic Products Group is 6111 Shakespeare Rd., Columbia, SC 29223. Phone contact is unchanged at 800-845-7750 or 803-227-1590. Faxes may still be sent to 803-419-3099.
The relocation within the corporate complex puts sales, R & D and military manufacturing under one roof, resulting in improved internal efficiencies.
Contact Shakespeare Electronic Products Group, 6111 Shakespeare Rd., Columbia, SC 29223. 803-227-1590; Fax: 803-419-3099. www.shakespeare-marine.com. 22
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Land ‘N’ Sea Adopts MDX Standard
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| Chicago, IL - Land ‘N’ Sea Distributing Inc. recently adopted the Marine Data Exchange (MDX) for business to business communication of documents via a standardized internet protocol.
Developed by the NMMA and the NMDA, MDX automates the trade of purchase orders, order acknowledgments, shipment notifications and invoicing between parties on the MDX value added network (VAN). This form of electronic data interchange (EDI) is achieving wider acceptance for enhancing buyer/supplier relationships.
MDX is uniquely positioned as an e-commerce solution developed by the marine industry, for the marine industry. MDX offers an affordable alternative to other trading networks, which charge monthly fees and add costs to every transaction.
To learn more about the MDX program, visit nmma.org/mdx or contact MDX program manager John Warnik at (312) 946-6295 21
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2007 CE Certification Seminar Scheduled for March
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| Chicago, IL - The NMMA and the International Marine Certification Institute (IMCI) will once again host the CE Certification Seminar, March 19-21 at the Hilton St. Petersburg in St. Petersburg, Fla. The seminar is geared toward boat manufacturers that ship boats or are planning to ship boats to the European Union.
The seminar opens Monday, March 19, with a Welcome Address, followed by a series of presentations explaining basic CE requirements and ISO standards. The opening day’s sessions are intended for individuals and companies new to transporting to the EU and CE Certification. The Tuesday and Wednesday sessions, March 20 and 21, are for audiences both new to and experienced with CE Certification and feature in-depth discussion of topics such as sound assessment, stability, paperwork, and man overboard protections as they relate to CE and ISO requirements.
Registration for the CE Certification Seminar is currently ongoing. The cost to attend is $850 if registration is complete by February 14. Hotel rooms should also be reserved by February 14 to take advantage of the special NMMA rate.
For more information on the CE Certification Seminar or to register, visit nmma.org/certification/compliance, or contact NMMA certification marketing coordinator Katie Swanson at (312) 946-6211.
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Propeller Injury Control Technology |
Potential Propeller Injury Control Devices
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| In an average year, approximately 200 to 250 non-fatal injuries are reported as a result of a person being struck by the propeller and/or propulsion unit of their boat. These non-fatal injuries are life changing. Further -- an additional 25 - 35 deaths are reported each year as a result of these accidents A variety of technologies are available that should be considered by recreational boaters when they are considering means for reducing the risk of propeller-related injuries while boating. An informational brochure is available (www.uscgboating.org) to help boaters understand the risk of propeller injury, and to provide safety tips. Propeller injury avoidance material is included in boating safety courses from the U.S. Power Squadrons, and U.S. Coast Guard Auxiliary, as well as other boating organizations.
Propeller injury avoidance control technologies can be categorized as, guards, alternative propulsion, interlocks, and sensors. Each of these types of technology can be suitable in certain circumstances for particular types of boats. For example, propeller guards may be safely used in some circumstances, but are not universal solutions. In determining the efficacy of a guard device, the operator must consider hull type, propulsion characteristics, and boat operating environment. Other technology such as emergency cutoff switches, or ladder interlocks may be more appropriate for some vessels due to vessel type and usage. Rear-facing video cameras might be more appropriate for larger vessels with restricted fields of vision behind the boat, than for a smaller bow rider, or ski boat.
This article is intended to provide some examples of propeller injury avoidance control technology that boaters may wish to consider. Determination of which control technologies are appropriate to your circumstances can be a complex problem, and the alternatives should be carefully considered. There is no “one-size fits all” control that will successfully eliminate the risk of propeller injuries. Boaters must carefully review the options, and determine for themselves which devices make the most sense to their particular boating experience. Today’s technology can be applied to reduce the risk of propeller injury to recreational boaters.
The following listing of propeller injury control technologies has been gathered from manufacturer provided public source data available on the internet and through marketing information. This is a dynamic field, and some of the listed products may no longer be available. The listing is not all encompassing, and will from time-to-time be edited to make additions, deletions and changes as credible information becomes available. Listing a device below does not explicitly or implicitly imply any level of approval or recommendation by the U.S. Coast Guard. The list is merely being made available as an aid to boaters searching for information related to propeller injury avoidance.
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WARNING: 100-Yard-Approach
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Do not approach within 100 yards of any U.S. naval vessel. If you need to pass within 100 yards of a U.S. naval vessel in order to ensure a safe passage in accordance with the Navigation Rules, you must contact the U.S. naval vessel or the Coast Guard escort vessel on VHF-FM channel 16.
You must operate at minimum speed within 500 yards of any U.S. naval vessel and proceed as directed by the Commanding Officer or the official patrol.
Violations of the Naval Vessel Protection Zone are a felony offense, punishable by up to 6 years in prison and/or up to $250,000 in fines. 18
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Daylight Saving Time to Begin March 11, Expand by Four Weeks in 2007
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| The U.S. Department of Transportation issued a reminder today that daylight saving time will begin at 2:00 a.m. on Sunday, March 11, three weeks earlier than in recent years.
Prior to this year, daylight saving time has been observed from the first Sunday in April to the last Sunday in October. As a result of legislation enacted by Congress in 2005, beginning this year daylight saving time will begin the second Sunday of March and end the first Sunday of November. As a result, this year daylight saving time will run from March 11 to Nov. 4.
When daylight saving time begins, clocks will be set ahead one hour, providing an additional hour of daylight in the evening.
Federal law does not require any area to observe daylight saving time. But if a state chooses to observe daylight saving time, it must follow the starting and ending dates set by the law. In those parts of the country that do not observe daylight time, no resetting of clocks is required. Those states and territories include Arizona, Hawaii, Puerto Rico, the Virgin Islands, American Samoa, Guam and the Northern Marianas.
Daylight saving time is a change in the standard time of each time zone. Time zones were first used in the United States in 1883 by the railroads to standardize their schedules. In 1918, Congress made the railroad zones official under federal law and assigned the responsibility for any changes that might be needed to the Interstate Commerce Commission. In the Uniform Time Act of 1966, Congress established uniform dates for daylight saving time and transferred responsibility for the time laws to the U.S. Department of Transportation.
Source: U.S. Department of Transportation 17
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Trailer Manufacturers Launch New Website
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| Chicago, IL – The Trailer Manufacturers Association (TMA) launched the organization’s first-ever website at the beginning of the New Year, which provides useful information for both trailer manufacturers and consumers.
The easy-to-navigate site gives consumers access to helpful information and points to consider when shopping for a boat trailer. For TMA members, an area of the site is specifically designated to allow them access to information which pertains directly to trailer manufacturers and their business, including updates on safety and regulations changes and trailer certification requirements under the NMMA’s Trailer Certification program. The website also features a TMA blog, accessible through the Members-Only section, where association members can comment on issues affecting their segment of the marine industry.
TMA is comprised of trailer and trailer component manufacturers who are committed to industry promotion and use of the latest technical and safety standards. They are actively engaged in promoting safe trailering via consumer literature, owners manuals, related labels and third-party trailer certification. TMA addresses technical standards and state and national regulatory issues for boat trailers through NMMA’s Trailer Certification Committee and through active involvement with other agencies and organizations monitoring trailer safety.
Membership in TMA is open to companies who also belong to NMMA. For additional information regarding TMA or membership in the association, visit trailermanufacturersassociation.org or contact program manager Janice Ilg at (312) 946-6217. 16
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USA Pavilion Nearly Sold Out at 2007 Dubai International Boat Show
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| Chicago, IL - All available space is nearly sold out inside the 2007 Dubai International Boat Show’s USA Pavilion. The NMMA is organizing an American Pavilion at this event for the first time since 2001. The Dubai show takes place March 13-17 at the Dubai International Marine Club in Mina Seyahi. To date, approximately 90 percent of space inside the USA Pavilion is accounted for, and an additional 36 NMMA members will participate outside the Pavilion area.
“News of the Pavilion’s near sell-out affirms Dubai is one of the most rapidly-expanding markets of interest in the worldwide recreational marine industry,” says NMMA president Thom Dammrich. “US companies are eagerly taking advantage of this unique growth opportunity.”
More than 250 exhibitors will be on hand for the 14th annual Dubai International Boat Show, showcasing the latest in recreational marine vessels, equipment and accessories from both local and international manufacturers. Approximately 25,000 people attend the event annually, which has quickly become the Middle East’s largest marine industry exhibition. In addition to the USA Pavilion, several other countries host similar displays during the event, including the United Kingdom, Netherlands, Germany, Turkey, Italy, Australia and New Zealand.
For NMMA members who are unable to actively participate at the 2007 Dubai International Boat Show, a literature display area will also be available. Cost to feature literature inside the USA Pavilion is $300 USD.
A limited amount of space inside Dubai’s USA Pavilion is still available. For more information about the Dubai International Boat Show or to reserve your exhibit space, visit nmma.org/international, or contact NMMA Accessory Division program manager Janice Ilg at (312) 946-6217; e-mail: Janice Ilg.
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Marine Industry Certified dealerships earned higher CSI ratings in 2006 than non-certified dealerships |
Dealership Certification Helps Boost Customer Satisfaction
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| Chicago, IL - Using data collected from both the Grow Boating Initiative’s Marine Industry Dealership Certification program and the NMMA's Marine Industry Customer Satisfaction Index (CSI) program, it was recently confirmed Marine Industry Certified dealerships achieved significantly higher CSI scores in 2006 than those attained by non-certified dealerships. Additionally, Marine Industry Certified dealerships were also found to have improved their CSI ratings at a faster pace than their non-certified counterparts.
According to 2006 industry data, “Overall Satisfaction with Dealer” ratings from consumers who purchased new boats from a Marine Industry Certified dealership averaged 93.7 percent, versus a rating of 86.6 percent from consumers who purchased new boats from non-certified dealerships carrying manufacturer brands that measure CSI. Additionally, when comparing CSI scores from 2006 with the previous year, it was revealed dealerships earning Marine Industry Certified status improved their “Overall Satisfaction” ratings by more than double—an average of 1.2 points for certified dealerships compared to just a 0.5 point improvement among non-certified dealerships. These figures are based on dealership CSI scores recorded among nearly 100 boat brands participating in the NMMA CSI program. The gap between CSI scores and CSI improvement is likely much larger among non-certified dealerships without access to CSI measurements. Access to CSI measurement is one of the requirements of Marine Industry Dealership Certification.
“The Dealership Certification program is clearly showing measurable, positive results for participants that will lead to increased sales and profitability for Marine Industry Certified dealers", says Thom Dammrich, president of both Grow Boating Inc. and NMMA.
“Improving the boat buying experience is a critical component of the industry’s Grow Boating efforts,” echoes Phil Keeter, Grow Boating Inc. vice president and president of the Marine Retailers Association of America (MRAA).
The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect consumer satisfaction and dealership excellence—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction. Dealership certification program provides both consumer and dealer benefits fundamental to the industry’s Grow Boating Initiative.
To date, a total of 426 dealerships have enrolled in the Marine Industry Dealership Certification program, 161 of which have completed the process and earned the official “Marine Industry Certified” designation. Launch Workshop locations and dates for the spring 2007 sessions are now posted on DealerCertification.org.
Marine Industry Dealership Certification is part of the industry’s Grow Boating Initiative, an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. For more information, visit GrowBoating.org.
Any group of marine dealers interested in booking a launch meeting for their area should contact Dealer Certification program manager Elizabeth McAllister at (312) 946-6500. 14
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Industry to Receive Exclusive Grow Boating Update in Miami
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| Chicago, IL – Grow Boating Inc. will gather the industry for one of the most important meetings of the year during the Miami International Boat Show on February 14, 2007. The 90-minute program, entitled “Grow Boating 2007: Set for Success,” begins at 3:30 p.m. in Room A 204-205 of the Miami Beach Convention Center. Grow Boating Inc. president Thom Dammrich will interview key industry leaders on the progress of critical Grow Boating programs and plans for the coming year.
“This is a ‘don’t miss’ event for anyone with a vested interest in the recreational boating industry,” said Dammrich. “We’ll be sharing important updates and exciting developments that have yet to be announced to the industry and promise to create a worth-while experience for all who attend.”
For those unable to make it to Miami, the program will air on the industry-only portion of GrowBoating.org at the end of February. To view the program as well as additional industry-only information about the Initiative and to subscribe to Grow Boating’s monthly e-newsletter, register today at GrowBoating.org.
The Grow Boating Initiative is an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services.
For more information, contact Grow Boating director Steve Tadd at (312) 946-6246; stadd@nmma.org.
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NMMA Certifies its 200th Manufacturer
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| Chicago, IL – NMMA recently passed another milestone with its Boat/Yacht Certification program—certification of its 200th boat/yacht manufacturer-member. Everglades Boats of Edgewater, Fla., became the 200th NMMA manufacturer certified under the program.
“This is a major accomplishment not only for the marine industry, but more importantly for the boating consumer,” says NMMA president Thom Dammrich. “The industry’s well aware of the importance product certification holds in relation to success of the Grow Boating Initiative, and the fact we’ve hit the 200-mark with certifying NMMA boat and yacht manufacturer-members is remarkable. Reaching this level of commitment from our industry’s manufacturers is a clear indication we’re well on our way to transforming our improved product goals into reality.”
In addition to Everglades, the following manufacturers are the latest to earn NMMA Certified status for their respective products: AB Inflatables, Miranda, Venezuela; Bestway Inflatables, Shanghai, China; Campion Marine Inc., Kelowna, British Columbia, Canada; Mainstream Outdoors, Inc., Carver, Minn.; Neptunus Yachts, St. Catharines, Ontario, Canada.; Sun Country Marine, Page, Ariz.; and Zego, Long Beach, Calif.
To date, 203 NMMA member manufacturers have become NMMA Certified. An additional 168 manufacturer members are currently undergoing the certification process.
While all boats in the United States must meet applicable U.S. Coast Guard regulations, boats built by manufacturers participating in the NMMA Certified program must also meet the more comprehensive standards set by the American Boat and Yacht Council (ABYC). Furthermore, to become NMMA Certified, a boat must pass rigorous third-party inspection to ensure it meets and adheres to all applicable standards. NMMA Certified manufacturers must also maintain an ongoing, formal Customer Satisfaction Index (CSI) program.
The NMMA Certification program covers more than 30 categories of standards, which vary by boat type and size and may include: fuel systems; ventilation; passenger and weight capacity; horsepower capacity; flotation; electrical systems; navigation lights; warning label placement and guidelines; and steering systems.
For additional information on the NMMA Certification program, or to schedule an inspection, contact NMMA Engineering Standards manager Robert Newsome at (312) 946-6275; rnewsome@nmma.org. 12
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NMMA Applauds Passage of Magnuson-Stevens Fisheries Bill
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| NMMA applauds the passage of H.R. 5946, legislation which reauthorizes and amends the Magnuson-Stevens Fishery Management and Conservation Act. The Magnuson Act is the nation’s premier federal fisheries law.
After years of intense negotiations between recreational anglers, commercial fishing representatives and environmental groups, Sen. Stevens (R-Alaska) was able to negotiate a last-minute compromise version of his legislation, which he attached for procedural reasons to H.R. 5946, a high seas fisheries bill sponsored by House Resources Chairman Richard Pombo (R-Calif.). The Senate passed the measure late Thursday afternoon by unanimous consent and the House followed suit early Saturday morning. The measure now heads to the President for his signature into law, which is expected.
NMMA worked with a large coalition of recreational fishing groups and conservation organizations to attain this long-overdue reauthorization of the nation’s most important fisheries legislation.
The legislation contains important conservation measures, retaining the 10-year rebuilding timeframe and adding a deadline to end overfishing for depleted stocks, as well as provisions to strengthen the science committees which guide management decisions on allowable catch limits. The bill also contains provisions which will improve the collection and use of recreational fisheries data, including social and economic data. H.R. 5946 strengthens science-based management, builds in safeguards for limited access privilege programs and includes freedom to fish language that will guide fishery managers in the designation of marine protected areas under the Act. The bill requires that any such closure be based on the best available science, include economic and social impact assessments, first consider less restrictive alternatives and be reviewed periodically. 11
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All U.S. dealers selling sterndrive boats now eligible for certification program support |
Volvo Penta Helps Dealers Become Certified
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| Volvo Penta of the Americas Inc. recently announced it will assist its dealers in becoming certified under the Marine Industry Dealership Certification program by helping defray certification costs. Beginning with the 2007 Model Year, Volvo Penta dealers successfully achieving Marine Industry Certified status can use up to 100 percent of their accrued Volvo Penta advertising co-op funds to cover costs associated with the Dealership Certification program. Volvo Penta dealers that have already become Marine Industry Certified are encouraged to submit their certification letters to Volvo Penta for verification and recognition.
Dealership Certification actively addresses one of the marine industry’s primary concerns: customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the Grow Boating Initiative. The Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction.
To date, a total of 415 dealerships have enrolled in the Marine Industry Dealership Certification program, 132 of which have completed the certification process and earned the official “Marine Industry Certified” designation.
The Grow Boating Initiative is an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services.
For additional information about the program, a list of upcoming Marine Industry Dealership Certification Launch Meetings or to schedule a Launch Meeting for your area, visit DealerCertification.org or contact program manager Elizabeth McAllister at (312)946-6500; emcallister@DealerCertification.org.
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First established standard helps companies access Discover Boating leads easily, efficiently |
MATES Standard Retrieves Sales Leads Through DiscoverBoating.com
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| CHICAGO, IL - MATES Sales Lead specification brings new efficiency to the process by which manufacturers and dealers access consumer sales leads generated via DiscoverBoating.com. The MATES standard is the basis for the Discover Boating Remote Lead Export System developed by Channel Blade Technologies, which allows companies to poll the service as often as every four hours to retrieve lead information in a generic, structured and easy-to-use data format—XML (Extensible Markup Language).
The standard is the first of its kind for marine industry use; co-developed by MATES members with STAR a multi-industry IT standards body. Sales leads in this non-proprietary, XML format are available for use by all marine manufacturers and dealers registered to use the Discover Boating Lead System on GrowBoating.org.
While a manufacturer or dealer could designate a person to log into the system periodically to retrieve leads in other file formats, this standard and its integration with the lead export system automates the lead retrieval process, ensuring consistent and up-to-date acquisition of valuable consumer boating prospects.
Several companies, including Minneapolis-based Genmar Holdings Inc., are already putting the new standard to good use.
Other leading marine entities like boats.com and Marine Web Services are also using the lead format, a testament to the inter-operability of the standard.
MATES’ goal is to develop a set of data communication standards by which the marine industry at large can operate, effectively reducing IT burdens, eliminating system incompatibility and making it easier for companies to transact business with one another. As MATES prepares to enter its second year as a marine industry-wide standards development association funded almost entirely by member dues, industry leaders are putting forth a Call to Action.
For more information on MATES or the specific benefits of membership, visit firstmates.org or contact Warnik at (312) 946-6295; jwarnik@nmma.org. 9
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DiscoverBoating.com Recognized For Excellence in Web Creativity with Trio of W3 Awards
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| CHICAGO, IL – DiscoverBoating.com was honored with three prestigious 2006 W3 Awards for its creativity, impact, messaging, copywriting and use of medium. The three awards include two Gold Winners in the “Associations” and “Structure and Navigation” category, and a Silver Winner in the “Entertainment” category. DiscoverBoating.com won the awards alongside companies like Apple Graphic Design (Get a Mac campaign), R&R Partners (Visit Las Vegas) and Sony Pictures (The Da Vinci Code), all of whom were Gold Winners in their respective categories.
The Awards are presented by the International Academy of the Visual Arts (IAVA) and sponsored by The Creative Group, iStockphoto, Adweek magazine and the American Marketing Association.
W3 Award submissions are judged based on a standard of excellence as determined by the IAVA, according to the category entered. Websites are evaluated and scored on a ten-point scale by the judges. Less than 10 percent of all entries are selected as Gold Winners; other outstanding entries are named Silver Winners.
For more information, visit the W3 Awards website at w3award.com, or contact Blackwell at (312) 946-6277; cblackwell@nmma.org.
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NMMA Brings Popular RBFF Campaign to Boat and Sport Shows |
Take ME Fishing!
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| CHICAGO, IL — The NMMA announced recently an expanded promotional partnership with the RBFF to create a new feature exhibit for some of its consumer boat and sportshows. The Take Me Fishing Center is an educational and entertaining interactive information center that will promote freshwater, saltwater and fly fishing depending on the market of each show.
Take Me Fishing Centers will be unveiled at six NMMA boat and sportshows in 2007: San Diego Boat Show (January 4 – 7), Atlanta Boat Show (January 10 – 14), New Orleans Boat Show (January 10 – 14), Chicago Boat, RV & Outdoors Show (January 17 – 21), Louisville Boat, RV & Sportshow (January 27 – February 4), and the Des Moines Sportshow (February 14 – 18.)
A key educational component of the Take Me Fishing Centers will be guidance and instruction from on-site fishing experts on everything from equipment and water access to tips and skills. In addition, attendees will have an opportunity to get involved in the “Anglers Legacy” program.
The Center’s display area will feature video monitors highlighting the fishing and boating lifestyle and new product information as well as interactive kiosks that will identify fish types, local activities, clubs, fishing-related opportunities, and information on aquatic stewardship.
For more information on NMMA boat and sports shows, as well as the Take Me Fishing Centers, please contact Kelly Kaylor at kkaylor@nmma.org or 312-946-6262.
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Newly updated version offers increased efficiencies for buyers and suppliers |
MDX Web 2.0 Helps Streamline Marine Industry Business
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| CHICAGO, IL - Since its launch this past July, the upgraded, web-enabled version of the NMMA's Marine Data Exchange (MDX) program—MDX Web 2.0—is improving buyer/supplier communication throughout the marine industry.
MDX Web 2.0 is a cost-effective, electronic data interchange (EDI) solution used to trade business documents in real time. Developed by NMMA and the NMMA, it is used to electronically exchange items such as purchase orders, order acknowledgements, ship notices and invoices.
For some companies already trading on MDX, communication is via secure file transfer, sending text files in a standardized EDI format. The program’s Web 2.0 version converts these EDI documents into easy-to-use forms and reports on the Internet, making MDX available to all marine industry accessory manufacturers, distributors, retailers and boatbuilders, regardless of size or the MDX method deployed by their strategic partners. As such, MDX is uniquely positioned as the e-commerce solution developed by the marine industry, for the marine industry.
To learn more about MDX Web 2.0 or the MDX program, visit nmma.org/mdx or contact MDX program manager John Warnik at (312) 946-6295. 6
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Ads available to non-NMMA boat show producers for first time |
NMMA Unveils New Boat Show Advertisements
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| CHICAGO, IL – The NMMA recently unveiled its 2007 boat show advertising on nmma.org and will make the ads available to non-NMMA boat show producers for the first time in history.
Developing the new advertising was a direct result of discussions with the NMMA Executive Committee, which during a recent Chicago meeting asked NMMA staff to develop new creative that would not only help boost awareness of boat shows, but would ultimately improve attendance.
The new campaign features a series of three thirty-second and three fifteen-second television spots, three thirty-second radio spots, and magazine, newspaper and web banner ads. Interested boat show producers should visit nmma.org to view each of the ads and download usage guidelines and other details on how to take advantage of the campaign. NMMA is also providing an opportunity for other show producers to customize the ads and has arranged a group rate with a production company for the customization of the television and radio spots.
For more information regarding NMMA’s boat show creative advertising, contact Blackwell at (312) 946-6277 or NMMA advertising director Cindy Pechous at (312) 946-6239. 5
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Improved marketing mix credited with helping boost consumer attendance figures |
Attendance up Seven Percent at 2006 NMMA Boat Shows
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| CHICAGO, IL – Attendance at the NMMA's 2006 consumer boat shows was up a total of seven percent over the previous year’s figures. The combination of several factors contributed to the rise in attendance across the 23 boat shows, including the creation of unique boat show advertisements, increased interactive marketing efforts and strong support from public relations activities.
Marketing initiatives that helped boost attendance range from Internet marketing and grassroots activities, to new advertising and strong public relations efforts.
New, award-winning boat show advertising was a hit and contributed to the attendance increase, notes Wold. Every market in which NMMA’s “Captain” ad ran, boat show attendance increased by double digits. NMMA received both a 2006 Silver Hugo Award and a 2006 Silver Telly Award—the highest honor of its kind—for the commercial. In addition, public relations generated overwhelming media coverage, reaching an all-time high of more than 600 million impressions nationwide. Stories designed to generate excitement and interest ran in the weeks preceding each NMMA boat show. Nearly every television station, newspaper, magazine and website within each boat show market covered that market’s show.
Moving forward in 2007, Wold says these boat show marketing initiatives will not only increase, but be improved upon. “One plan is to send every hot prospect generated through DiscoverBoating.com two free tickets to the upcoming boat show in their area. That’s somewhere between 10,000 and 12,000 people who will receive tickets,” he says.
NMMA is also developing all new boat show creative advertising for the 2007 show season.
For more information, contact NMMA trade communications manager Lindsey Savin Johnson at (312) 946-6204. 4
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Manufacturer agrees to help defray certification costs for dealer network |
Mercury and Mercruiser Help Dealers Earn Marine Industry Certification
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| CHICAGO, IL - Mercury Marine and Mercruiser recently announced they will help dealers become certified under the Marine Industry Dealership Certification Program by reimbursing dealerships for a portion of certification costs. Any Mercury or Mercruiser dealership pursuing certification can earmark available advertising co-op funds to cover up to 50 percent of costs associated with the program. Dealerships will be reimbursed upon completion of the process. The 50 percent reimbursement applies to both initial certification costs, as well as annual certification renewal fees. Mercury and Mercruiser dealerships that have already completed the program and earned official “Marine Industry Certified” status are welcome to submit their certification letters for verification and reimbursement.
Dealership Certification actively addresses one of the main issues limiting growth in the marine industry: customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the Grow Boating Initiative. The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality—operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction.
To date, a total of 400 dealerships have enrolled in the Marine Industry Dealership Certification program, 121 of which have completed the certification process and earned the official “Marine Industry Certified” designation.
The Grow Boating Initiative is an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. For more information visit GrowBoating.org. Dealers are encouraged to contact individual manufacturers regarding specifics related to Dealership Certification support programs.
For additional information about the program, a list of upcoming Marine Industry Dealership Certification Launch Meetings or to schedule a Launch Meeting for your area, visit DealerCertification.org or contact program manager Elizabeth McAllister at (312)946-6500.
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| [ Apr 18, 2007 ]
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Manufacturers complete certification requirements under the NMMA Boat/Yacht Certification program |
Eight Additional Boat Manufacturers Become NMMA Certified
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| CHICAGO, IL – Eight more boat manufacturers are now officially certified under the NMMA's Boat/Yacht Certification program.
The following manufacturers recently earned the “NMMA Certified” designation for their respective products: Cabo Yachts, Adelanto, CA; Concept Boats, Opa Locka, FL; Dusky Marine, Dania, FL; Harbercraft, Vernon, BC, Canada; Hobie Cat, Oceanside, CA; Mercury Inflatables, Fond du Lac, WI; Xpress Boats, Manlius, NY; and Z1 Boats, Fort Lauderdale.
To date, 191 NMMA member manufacturers have become NMMA Certified. An additional 182 manufacturer members are currently undergoing the certification process.
While all boats in the United States must meet applicable U.S. Coast Guard regulations, boats built by manufacturers participating in the NMMA Certified program must also meet the more comprehensive standards set by the American Boat and Yacht Council (ABYC). Furthermore, to become NMMA Certified, a boat must pass rigorous third-party inspection to ensure they meet and adhere to all applicable standards, as well as maintain an ongoing, formal Customer Satisfaction Index (CSI) program.
The NMMA Certification program covers more than 30 categories of standards, which vary by boat type and size and may include: fuel systems; ventilation; passenger and weight capacity; horsepower capacity; flotation; electrical systems; navigation lights; warning label placement and guidelines; and steering systems.
For additional information on the NMMA Certification program, or to schedule an inspection, contact NMMA manager, engineering standards Robert Newsome at (312) 946-6275. 2
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| [ Apr 18, 2007 ]
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Recommendations designed to streamline supply chain communication throughout industry |
NMMA Launches OEM Barcoding Guidelines
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| CHICAGO, IL - Under direction of the NMMA Mutual Efficiency Forum (MEF) OEM Task Force, a new set of industry standards has been adopted to streamline supply chain communication efforts between accessories manufacturers and boatbuilders.
Task Force members agreed to use the Interleaved 2 of 5 (I 2 of 5) barcoding system, allowing OEMs to scan barcoded information and have it simultaneously entered into the boatbuilders’ computer systems. The stored data is then easily accessible by both parties, increasing supply chain efficiencies for everyone involved in the transaction.
The I 2 of 5 barcode is the same system MEF Aftermarket Task Force members agreed to adopt back in January. By accepting the same standard at the OEM level, one universal barcoding system is now being used throughout the entire supply chain process. However, certain customizations have been made to the OEM guidelines to accommodate this group’s specific needs.
In addition to the group’s barcoding recommendations, the MEF OEM Task Force is also formally urging all OEMs to adopt forecasting methodology in order to create additional efficiencies within the supply chain process. Forecasting is a method in which an OEM informs the manufacturer of its anticipated needs sometime in advance, so the manufacturer will more easily be able to fulfill an OEMs order when the time comes.
For more information on the I 2 of 5 barcoding system or forecasting initiative, visit nmma.org/supplychain, or contact NMMA Accessory Division program manager Janice Ilg at (312) 946-6217; jilg@nmma.org. 1
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| [ Apr 18, 2007 ]
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